Merely making the website and expecting it to bring business to you is not enough. It is high time that businesses should realize the significance of websites. The websites act as the storefront of the business and should be maintained properly.
Improper websites and websites containing poor quality content lead to a bad customer experience and might affect your business drastically. Consequently, doing the website audit at regular intervals is the key.
Website audit ensures that your website brings maximum SEO and other conversions for your business. But the reality is that most businesses struggle with website audits. Once you are done with website audits, you can also redesign your website.
No worries as we have got to make things easy for you. Here’s everything you need to learn about the website audit and how it can aid in your business.
Website Audit
Website audit refers to the process of examining the website’s performance. By doing the website audit, the businesses come to know whether the website is optimized to achieve the traffic goals or not. If not, then it lets you know the areas which need improvement so that you can make the desired changes the same.
Benefits of Website Audit
Before diving into how to do the website audit, let’s know some of its benefits so that businesses know how it will be beneficial for them.
Optimizes Website’s Performance
The foremost benefit of a website audit is that it optimizes your website’s performance. It evaluates the site in depth on grounds of technical and content performance. The businesses can easily get to know how robust the website’s technical framework and infrastructure are.
Consequently, with this, businesses can improve their website’s performance wherever it is lacking.
Improves Search Engine Optimization
The website audit not only optimizes the website’s performance but also improves search engine optimization. Doing the website audit makes you familiar with the missed SEO opportunities and the content on your website.
Consequently, you can focus on improving your SEO so that you rank first on the search engine results page.
Competitive Analysis
The next major benefit of a website audit is competitive analysis. With the help of the website audit, you can compare your website to your competitors and determine if you are ranking above them or not.
There are plenty of tools to assist you in this so that you can attract more visitors, get conversions and make use of new strategies for your business.
Figures Out Issues
Handling multiple things at the same time makes businesses miss out on a few things which can cost them immensely in the long run. Consequently, finding the website issues is imperative.
The website audit lets you issues such as broken links, hidden content, and the website’s loading speed which can cause you issues. Taking note of these issues will improve your traffic and conversions on your website.
Conversion Rate Optimization
Conversion rate optimization is also another benefit of a website audit. The only source of conversion and leads is none other than the website. Doing the website audit will inform you of the overlooked errors in your website and will assist you in converting your visitors to leads which will include adding relevant CTAs and boosting the conversions.
Website Audit Process
Many businesses are familiar with the deficiencies in the website and know that they are required to do a website audit but the problem lies in doing the website audit. Consequently, here we have mentioned the steps of doing the website audit.
Check Website URL via Site Audit Tool
Before you begin doing the website audit, you need to check your website’s URL with the help of the site audit tool. For this, you need to look for the site audit tool to analyze how your website is performing. Once you run the software audit on your website, you’ll be showcased its performance and all things you need to fix to be at par or above your competitors.
Spot Technical Errors
Once you have analyzed your website’s URL in the site audit tool, then you can spot the technical errors. The technical errors include errors related to performance, security, SEO, and other things.
Consequently, a website audit is a great way to find out why visitors are not staying on your site and abandoning the shopping carts.
Analyze Design Issues
Are your customers liking the design of your website or not? No issues if you don’t know this as you can conduct the website audit to analyze whether the design is appealing to the people or not. This way, you can come to know about your design and user experience.
Website Content
In addition to the above-mentioned things, a website audit will also allow you to access the website’s content such as blogs, case studies, landing pages, and other sorts of website content. You’ll come to know how your landing pages are performing.
SEO Issues
The ranking of your website depends on the search engine optimization factors of your website. Consequently, if you want to perform well and have a competitive edge over others, then doing an audit of SEO factors is a must. Some of the factors of SEO include meta descriptions, alt text of images, H1-H2 tags, and many more to go.
Prepare a List of Issues
Once you are done performing the complete website audit of your site, you can prepare your checklist and fix everything. This way, you can easily fix all the issues you noticed on your website and can accordingly update the same to the respective teams.
Things to Look for When Performing Website Audit
Curious to know what all things you need to see while performing the website audit? We have got you covered. Here are some of the things you should take note of when performing the website audit.
Website’s Speed
The website’s loading speed tends to be affected severely when there are excessive pages on your website. The slow site can keep the visitors at bay and discourage them from using their website.
If this is so, then you need to work on your website’s loading speed as only fast-paced websites will lead to conversions and engage the visitors.
Content
Does your website contain good or bad quality content? When evaluating the content, think from the perspective of your target audience. The content quality should be according to the needs, interests, and problems of the buyer personas.
Also, the content should let the readers know the next steps such as a call to action, links to resources, and many more.
Responsive Website Design
Another thing to watch out for while performing the website audit is the responsive website design. B responsive website design, we mean whether it is mobile responsive or not. With the growing number of mobile users, making mobile-friendly designs is a must.
Optimized Website’s URL
Your website’s URL should be fully optimized. It should not be too long with excessive stuffing. Usually, the search engine finds it difficult to index if the website’s URL contains session IDs and dynamic parameters. Consequently, make sure your website’s URL must be optimized.
Canonicalization of Content
The businesses also need to pick the canonical URL as the preferred version of the page to gain more control over how their URLs appear in the search results. There are plenty of ways in which you can communicate your preferences to Google such as setting the canonical tag in the HTTP tag.
Wrapping Up
Make sure to conduct the website audit keeping in mind the points discussed above. Doing an effective and full-fledged website audit will lead to maximum conversions and leads for you. Conduct the website audit at regular intervals to get a competitive edge over your competitors.