Nearly all types of marketers and SEO specialists have customer experience at the top of their minds. But having the wrong landing page copy on your website can adversely impact your conversion and revenue. 

This in turn impacts the success of your marketing campaign. The main purpose of landing pages is to drive conversions and leads. But if your landing pages are not bridging you any conversions, then this is a serious concern. 

Creating effective landing pages is not easy and requires great time, dedication, and skill. It is the landing page optimization that attracts organic traffic and the right potential customers. Consequently, here are the best practices outlined below to rank your landing pages on SERPs and get conversions. 

SEO Landing Page 

An SEO landing page is a specifically designed page in a website that strives to rank well in search results and brings you the desired leads or conversions. The SEO-friendly landing pages are the ones that focus on specific, targeted keywords and search intent. 

One major thing to note in the SEO-friendly landing pages is that these contain relevant calls to action to prompt the user to take action. The action might be in the form of filling out a form or scheduling a consultation. 

The main purpose behind having landing pages is to increase your share of total search traffic within your industry. When making the landing pages, make sure they are clear and direct to provide a positive user experience. 

Consequently, your main focus should be on optimizing new and existing content for organic search if you want your website to perform well in search engine results pages. This is mainly true for the landing pages because the conversions and click-through rates merely rely on high content. 

You can easily determine if your landing pages are optimized or not by conducting a content audit. 

Best Practices To Optimize Landing Pages 

By doing the right SEO, you can easily attract your target audience and make them interested in your product or service. 

The better the SEO, the better will be the leads and conversions. Consequently, here are the SEO best practices to use while creating your landing pages. 

Keywords research 

The primary thing you need to do to make your landing pages rank well in SERP is to focus on keyword research. Keywords research is the foundation of an SEO landing page and can make or mar your landing page. 

When choosing the keywords for the landing pages, prefer to choose transactional or bottom-of-the-funnel keywords. The keywords should be long-tail keywords. There are plenty of tools available these days that can help you with keyword research. 

Once you are done with the keyword research, make sure to use the keywords naturally in the content, not forcefully. Besides this, also consider semantic keywords. It will not only help your landing page to rank better but also in a targeted manner. 

Content and design 

Next comes the content and the design. Getting the right search intent means serving exactly what the user is expecting from you. Make sure to give your users what they have been looking for and need to see. 

The best way to do so is to put yourself in the user’s shoes and then figure out what the page design should look like. Once you are done with this, perform the Google searches to see what turns up for the keywords. 

On-page SEO 

Apart from the keyword research, it is the on-page SEO that consumes more time. Optimizing the landing pages is a must. Make sure your content is structured well so that it is easy for the search engine bots to read, analyze and recognize. 

By doing so, it becomes easy for search engines to recognize what your brand is about and can also index it correctly. When working on on-page SEO, focus on factors like title tags, meta descriptions, headings, alt text, internal links, images & videos. 

Optimize the URL 

Another best practice to rank high on SERP is optimizing the URL. Making your landing pages SEO friendly not only includes the meta tags and meta descriptions but also the URL. The URL communicates information about the content that people can easily find on the page. 

The URL also reflects the site’s architecture revealing whether the content fits in your overall website. It also enables the search engines to understand what your content is about. When optimizing the URL, make sure to keep it no more than 65 characters. 

Also, prefer to use lowercase letters. Always bear this thing in mind that URL not only informs the search engines but also the viewers. Use hyphens to separate the words. 

Check page speed and other web vitals 

Monitoring the page speed and checking the core web vitals is also a crucial practice when working on landing pages which in turn will make it rank on SERP. Page speed and core web vitals are what make or mar the search engine ranking. 

Ensure that your landing page’s speed is fast which in turn caters to the best user experience. Instead of this, inconsistent and slow speed can frustrate the users and can also hurt your rankings. 

Besides this, you can also check the other web vitals using the audit tool and identify the areas which need improvement. Also, use smaller images and remove redirects to make improvements to your website. 

Build backlinks 

Backlinks are mainly links from other platforms to your website. Try to get high-quality backlinks as these are from high-ranking websites which in turn will boost your ranking. One effective way to secure backlinks for your website is reciprocal linking. 

Besides this, creating quality shareable content will also increase the chances of securing backlinks from others. Businesses can also generate backlinks by publishing content on social media platforms like Linkedin. 

Wrapping Up

There is no point in having a landing page if your target audience is not able to see it. Consequently, use the above-stated tips to improve your landing page’s SEO and maximize your leads and conversions.