With plenty of businesses online these days, it has become difficult to achieve the desired results. The rising competition is further making it difficult for businesses to get ahead of their competitors and get results. 

Moreover, the trends and Google’s algorithms also keep on changing from time to time which in turn makes it difficult for marketers to keep pace with them. The best way forward to improve your SERP presence and rankings is to have a well-crafted search engine optimization strategy and content strategy. 

Fortunately, you can make things sound easy by using free SEO tools. SEO tools not only help you in your day-to-day tasks but also help you to improve the discoverability of your website. 

SEO can seem a difficult nut to crack to beginners but there are plenty of free SEO tools which can make things seem easy. Besides this, the SEO professionals should also have the good knowledge of data. Here’s an insight into the free SEO tools which every marketer should know. 

Free SEO Tools 

With plenty of SEO tools available these days, it can be difficult for marketers to figure out the best tool for their brand. Thankfully, you can choose the SEO tools depending on your requirements, niche, and target audience. 

Besides this, here are some free SEO tools which every marketer should know while performing SEO. 

Yoast SEO Plugin 

The widely known SEO tool used by businesses and marketers is the Yoast SEO plugin. With this tool, you can easily optimize your WordPress website and identify the gaps in your content if any. 

You can install and activate the Yoast SEO plugin if your site runs on WordPress. The tool allows you to modify your content, and set meta descriptions, titles, canonical URLs, and other backend settings. 

Besides this, it has plenty of excellent features to assist you in improving the shareability of your posts on different social media platforms. 

Rank Math Plugin 

Another great free SEO tool is Rank Math Plugin. It is a WordPress plugin that helps you to optimize your website content. With this tool, you can add meta titles and meta descriptions. Moreover, the tool makes it easy for you to structure your data.

The tool also gives your content SEO score for each page thereby letting you know if your content is good or not. The plugin also helps you to figure out how to increase the ranking of your keyword. 

Besides this, you can also identify dead links on your website, fix them and redirect URLs to new pages. 

SERP similarity 

The next best free SEO tool is SERP similarity. Usually, marketers are unable to make out if two keywords should be on the same page or need two different pages. Thankfully, you can know how two keywords are similar to one another. 

The tool is available in both free and paid versions. You only need to register the tool and compare the two keywords. Contrary to the free version, the paid version allows you to check millions of keywords at once. 

Google Trends 

In addition to the tools mentioned above, there is another tool named Google Trends. With the help of Google trends, you can track the latest trends and topics hovering in your industry. This information can be used to craft your content marketing strategy and can form the basis of your marketing. 

It gives you a clear picture of how often the trends change and also the people’s search patterns. The tool tends to deliver the best results when combined with other keywords to compare the trends over time. 

Google search console 

Marketers can also make use of Google Search Console for performing SEO. The tool helps you to understand how Google crawls and indexes your site. Simply create an account and add your website to the account. 

With this tool, you can also detect technical issues on your website. Moreover, it can also help you understand what keywords or content are ranking for your site. 

Google Analytics

Google Analytics is another great SEO tool for marketers. Merely performing the SEO of your website is not enough. You also need to figure out if your SEO efforts are giving you the desired results or not. 

By this, we mean that you need to take note of your website’s visitors like where they are coming from.  This is where Google Analytics comes to your rescue. Google Analytics provides you in–depth details about your website’s visitors, and will show you real-time activity. 

Simply sign in to your Google Analytics account and connect it to your website. You can also pair it with your Google Search Console to get the most helpful SEO information. You’ll easily figure out the keywords people are using to find your website and identify click-through rates. 

By using Google Analytics, you can easily see how many people are visiting your site and how much time they are spending on your site. 


Semrush is available in both free and paid versions and is meant exclusively for marketers. A tool like Semrush can help you with link building, keyword research, on-page site audit, rank tracking, content marketing, and the list goes on. 

You can look at your backlink profile using the Semrush tool. By using the free version of Semrush, you can check 100 domains and can also identify the referring domains. Besides this, you can use the tool to improve your link-building efforts and enhance your online visibility. 

Ahrefs keyword generator 

Ahrefs keyword generator is also an excellent tool for doing your keyword research. Its free version allows you access to 100 related keyword ideas when searching for a keyword. You’ll not only see the related keywords but also their search volume and keyword difficulties. 

Final Thoughts 

Besides the above-mentioned tools, there are plenty of other tools which can help you in your SEO and marketing. Using these tools can boost your performance and can work wonders for your business.