With tons of websites and blogs that nearly have the same content as yours, it’s no secret that competition has become strong. But this does not mean that there are no chances for you to grow your business and customer base.
The key is to find smart ways to get the attention of your customers and the reviews. Every business knows about the significance of customer reviews and how powerful these are for businesses.
Compared to your whole website, a few sentences of review can have more influence on your target audience. Even a minor difference like a half star can make you lose your customer and choose your competitor over you.
Without any doubt, the reviews are the top-level SEO ranking factor. But the question is- How to ask your customers to give you reviews? Let us learn some of the ways using which you can ask your customers to give you a review.
Ways To Ask For Reviews
There are not one but plenty of diverse ways to ask your customers for reviews whether it is about improving your Yelp ratings or getting five stars on Facebook. Here are some of the ways outlined below to ask for reviews from your potential customers.
In-person
The most prominent way of asking your customer to leave a review on your website is In person. It can sound challenging at once but is the most effective approach. When the customer approaches you, express your appreciation towards them and make a suggestion.
The other way to ask for a review is to create an opportunity for conversation. Try to initiate a conversation with them regarding their experience using your products or services. The questions you can consider asking include: was everything okay? Did they like the product or not?
On a phone call
The next best way of getting a review from your customer is on a phone call. If you operate a customer support business, then you’ll have endless opportunities to ask for reviews over a phone call.
If you feel that the customer was satisfied with your service or liked your product, then this is the best time to ask for a review. Make sure to make your customer feel appreciated and valued as this builds your customer loyalty and they end up giving you a positive review.
Text
In addition to the in-person and phone call, you can also ask the customers for a review over a text message. Using text messages for asking a review from your customer is not something new as this practice has been used for quite some time.
There are two options to ask for a review using text. One option is a personal request and another one is an SMS service. A personal request, as the name suggests, you simply have to ask the customer to give you a review.
But as far as SMS service is concerned, you can hire an agency that will set up automatic texts once the customer has booked an appointment or made any purchases.
The next best and most effective way to get reviews from your customers is via email. Using email to ask for reviews is not a new approach but is quite a solid approach used from old times. The statistics reveal that 91% of customers open their mail daily.
Not only this, 58% of consumers prefer checking their inbox before doing anything else online. Consequently, you can use the emails to ask for reviews by including a link at the end of the email. You can either ask for the reviews via personal email or an email blast.
Another thing to do so is via templates. There are readymade templates that you can use to ask for reviews from your customers.
Thank you cards
No doubt that you can ask for the review immediately post the purchase but other businesses like to wait and give some time to the customer. Fortunately, you can make use of thank you cards to ask for reviews.
You can easily create thank you cards for your customers via the Canva app and pack these along with the products.
Leave us a review page
Besides the ways stated above, you can also ask your customers for a review via your website. You can have a CTA on your website for a review or create a separate leave us review page. Make sure to include the thumbs-up and thumbs-down sides on the review page.
Include existing reviews
While asking for reviews, do not forget to include existing reviews. Along with leaving us a review page, also include the existing ones. You can take the help of the content management systems to aggregate your reviews from other platforms as well. If not, then consider adding the reviews manually.
On social media
Apart from your website, you can also ask customers to review your products and services on social media networks. These days, businesses have their profiles on most social media handles, so make sure to make Facebook your top priority as this is the top review site.
You can ask your customers for a review via Facebook post and also include your link within the post.
Posts of existing reviews
Apart from creating posts asking for a review, you can also create a Facebook post consisting of existing reviews. Along with this, add a link of yours asking the customers to give you another review.
Significance Of Reviews
The power of online reviews is known to all and is considered highly significant in marketing. The main reason why reviews matter the most to businesses is that your business seems to carry more weight than what other people say about your business.
The research conducted on online reviews reveals that 84% of customers trust online reviews. Moreover, every increase in an online star can lead to a 9% increase in your overall revenue.
Wrapping Up
Using the above-mentioned ways, you can easily ask your customers for a review and also improve their experience in the future. Also, make sure to respond to these reviews and showcase to your customers that you value their feedback and would do the needful to improve the experience further.