With plenty of advertising channels to choose from, it can become difficult for businesses to decide which one to opt for and which one to leave. The best advertising platforms these days are social media platforms like Facebook, Instagram, TikTok, Pinterest, and others. 

Moreover, marketers and brands tend to see the advertising channels as separate forces and measure them against one another which in turn lets them know which brings the desired results. 

When it comes to advertising, it is mostly Google vs Facebook. But instead of this, the much better approach would be Google plus Facebook advertising. 

No worries if you have no idea how to get started with these as we have got you covered. Here are some of the ways to help you get started with Google and Facebook Ads. 

Ways To Boost Sales With Google And Facebook Ads 

Boost brand searches 

Facebook not only helps you to reach and convert a cold audience but also helps you to increase the number of people searching for your brand on Google. The more people searching your business on Google, the better will be the opportunity to close the deal after seeing your ad on Facebook. 

Instead of directly clicking your ad on Facebook, people will go to Google and search for your brand thoroughly. The research also indicates that advertising on Facebook boosts brand searches by 34%. 

Make sure to use your brand name as a keyword in your search campaigns and sync your messaging with your Facebook ads. It allows you to test your messaging with respect to CTR and conversions. 

Consequently, you’ll be able to reach a cold audience on Facebook and close the deal on Google when people come to search for your brand. 

Target Facebook ad headlines

The next best way is to use your brand name in your Facebook headline and take it to the next level. A successful Facebook ad campaign can reach many prospects and generate brand searches on Google. 

But the key thing to bear in mind while setting up your Facebook ad campaign is to use your brand name in your headlines. A catchy headline will make your brand distinct and generate more direct searches. 

Moreover, a good headline can make your brand much more memorable than the actual brand name. Doing so also provokes many searches and helps you make easy conversions. 

Retarget your users 

By actually retargeting your searching users with what they are searching for, you can make the connection between Facebook and Google much more stronger and powerful than it was before. 

Retargeting not only includes displaying the same ads to all your past visitors but there’s much more to it. The best way to retarget your users is cross-platform. Cross-platform retargeting refers to retargeting the users who came from Google to Facebook and also the other way around. 

But you know what? You can also use Facebook to retarget the users who came to check your website by seeing your ad. For this, you need to segment your custom audiences on Facebook. Care must be taken while choosing the custom audiences as it should match the landing page to which Google leads to. 

Look for more people

The next best way to boost your sales with Google and Facebook Ads is to search for more people similar to your users. Using lookalike audiences on Facebook is a must. You can easily create a lookalike audience based on what your site visitors are searching for. 

The best practice for lookalike audiences is to use your top users and base your lookalike audience accordingly. By doing so, you can easily reach more people like your current users and offer them what they are looking for. 

Moreover, just because you didn’t convert people who clicked your ads on Google, does not mean you will not convert their lookalikes. Make sure to exclude your lookalikes depending on your customers from search-based lookalike audiences. 

Final Thoughts 

Using the ways stated above, you can easily boost your conversions from Google Plus Facebook ads and take your business to great heights. Keep the above-mentioned tips in mind to strategize better and achieve your goals.