Doing online business not only requires you to have a sound and results-driven strategy but to emphasize user experience also. Nearly every business wants an edge when the users land on their website.
Luckily, you can engage the users by providing them with a unique user experience. Online marketing is never easy and requires you to emphasize every minutest detail. You can get to know about your user experience by gaining insight into whether the visitors are responding to your call to action on landing pages or other website pages or not.
The reason behind the failure of most businesses is not paying any heed to the call to action and the role they play in enhancing your business. It is the call to action that plays a major role in converting a visitor.
Let’s have an insight into how to create an exceptional and successful call to action for your website in the post mentioned below.
What Does A Call To Action Mean?
A call to action refers to a word, phrase, or sentence that persuades a user to take action while going through the website. These are usually in the form of buttons on the landing pages and are meant to convert the users.
The call to action buttons should be such that persuade the users to buy your product, or service or sign up for a newsletter. One crucial thing to bear in mind regarding the call to action is that not all call-to-action buttons are equal.
Some are strong whereas others are weak. But to convert the users into customers, call-to-action buttons should be powerful. Incorporating the CTAs is a powerful digital marketing trend.
Best Practices For Creating A Call To Action
Creating a killer call to action is not easy and is the biggest challenge for marketers. There are some crucial elements to pay heed to as you create a call to action to enhance conversions and get maximum customers.
Here are the best practices to opt for when creating a call to action for your website or landing pages.
Remember goals
The first thing to bear in mind when creating calls to action is your goals. Keep your readers in mind and the action you want them to take on your website while creating the call to action. Usually, the main goals of the businesses are to make the readers subscribe, download or fill out the consultation form.
The appropriate call to action is the one that stays focused on one thing and does not divert from one goal. These should prompt the visitors to take immediate action and convert them right away.
Decide between buttons and links
The next crucial decision you have to make is to choose between buttons and links. Whether to choose between buttons and links depends on the business and its goals. For instance, if you want to grab the attention of the users, then the best option to go after is the button.
There are very few businesses that opt for links as their call-to-action buttons. Consequently, the most preferred call to action is only the button.
Color
Not many businesses know the significance of color but the reality is color impacts the decisions of people. Every color evokes certain emotions from the customers. This is why businesses wonder which color to choose for designing a call to action.
The color of the call to action depends on the ideal demography. It is because every segment has a unique color choice. For instance, pink goes for women but is not that good for men. Consequently, the best way forward is to determine your target audience preference and then choose the color of the call to action.
Size
The next crucial element when working out crafting an effective call to action button is size. The size of the call to action matters the most when it comes to lead generation campaigns. Not only this, but it also influences the conversion rate.
The businesses having small size CTA could barely see the CTA and ended up leaving the website. Consequently, the size of the call to action should be such that visitors easily locate it and the user experience comes out to be great.
Also, analyze the rest of the landing page to figure out if the CTA is coming out loud and clear or not. It will let you know if you’ll be getting more conversions or not.
CTA positioning
In addition to the above-mentioned elements, marketers, and businesses also need to pay heed to CTA positioning. Out of all the other elements, CTA positioning happens to be the most significant of them all.
CTA positioning refers to deciding the best position of the CTA preferably where it will get the maximum response. Whether the CTA should be above the fold or below the fold depends on your goals.
Businesses should keep the CTA at the beginning of the website has valuable content which is quite helpful to the users. The other way around is keeping the CTA in the middle and allowing the user to consume the content written in the beginning.
You can also keep the CTA above the fold if you want to catch the attention of users as this will increase your conversion rate.
CTA copy
Whether you realize it or not, CTA contains a strong message which in turn directly influences your conversions. This is why it’s always said to align your CTA with your target audience as this will get maximum clicks.
Creating an effective CTA copy will not only lead to maximum clicks but will also create an impact on your users and potential customers. Ensure that the language of the CTA should be simple and state a sense of urgency.
A/B testing
Nearly every marketer loves A/B testing and practicing this with CTA is not something new. A/B testing not only results in conversion rates but also has a host of other advantages. As many businesses and marketers are not sure about the size, color, or CTA copy, the best way to opt out, in this case, is the A/B testing.
Performing the A/B testing will let you know which is getting the best response from users and which is not. As far as CTA is concerned, there are plenty of elements to put to test such as USP, color, size, image, and also the content surrounding the CTA.
Wrapping Up
Creating effective CTAs is not child’s play and involves plenty of things. Consequently, every marketer should take note of these elements to create an effective CTA and witness an increase in conversions. It is the CTA that can make or maybe your online marketing campaign. So, take your time and come up with the best CTAs.