Whether you are doing a well-established business or starting your business, search engine optimization is a must. It is SEO only that makes the web pages rank on search engines like Google. 

The first five organic results on Google tend to get 67% of the clicks. Consequently, this is clear that SEO is a must. But not many marketers know that SEO practices can be used for taking crucial decisions also. 

Besides this, it can create networking opportunities also. Most marketers prefer using SEO only for getting traffic on their websites but hardly do they know that it can inform decisions in other areas. There are plenty of SEO tools to help you get the desired data. 

Consequently, we have outlined how you can use data in SEO and digital marketing. 

Kinds Of SEO Data

Before looking out for ways to use data in SEO and digital marketing, it is important to know the different kinds of SEO data available. Here are the popular kinds of SEO data that every marketer should know:


Organic traffic is basically the visitors that come to your website from search engine results. The more organic traffic, the more will be the user’s queries answered. 


Impressions are those which happen without paid ads. It indicates if your content is reaching your audience or not. 


The rankings at the top of the Google SERPs are the paid ones. But if the rankings below it are purely organic. Getting organic rankings means that you are more successful at answering the user’s queries. 


Backlink is a hyperlink that links a website to another site. The more backlinks, the more the chances of increasing your ranking. 

How Data Has Reshaped SEO?

With the evolving data revolution in many industries, SEO and digital marketers are struggling to make sense of the data intelligence at their disposal. The only key to understanding this is to use technology to analyze data formats and take note of the opportunities it can bring. 

Consequently, it’s crystal clear that marketers will have to analyze data created in previous years. Here are some of the points stated below to show how data has been proving to be a turning point for businesses. 

More sources and complexity 

It has been quite a time since the data revolution has been in existence. Back in time, it was only numbers that were understood when the word “data” popped up. But at present, data is not only confined to numbers but contains text, audio, and visual information. 

Compared to conventional business data, machine-based and human-based data is growing 10 times faster. Likewise, machine-created data is also increasing at 50 times the growth rate. 

Consequently, SEO and digital marketers need to adapt like data analysts due to the increasingly demanding trends. It would not be wrong to say that SEO can take advantage of the data revolution. 

Technology and AI

Besides the above-mentioned, technology and AI are also helping SEO to evolve. SEO and digital marketers can easily become data analysts and all due to the advancements in technology. 

The key is to understand evolving digital marketing trends and learn new areas which include identifying opportunities, automated visualizations, improved data security, customer behavior, and predicting future trends. 

In addition to this, marketers can learn other skills like data analysis, data visualization, strategy, and statistics. By combining their communication skills and analytics skills, digital marketers can think outside of the box. 

Benefits Of SEO Data For Business 

Whether SEO data will be of any help to the business or not is a concern for many people out there. Consequently, we have come up with the benefits of SEO data for business.

Guides your branding 

The foremost benefit of SEO data for businesses is that marketers can use the search volume to guide product naming and branding. With data, you’ll never have trouble naming your product as you can use the search volume to brand your products. Make sure to use the language that has the most search volume for naming your product. 

Organizes your keywords strategy 

Data can also help you organize your keyword strategy. Organizing your keywords according to the buyer’s journey helps you to develop a strategy and deliver the best experience to your customers. Besides this, you can also analyze traffic from these keywords to figure out if your business is performing well or not. 

Aids in creating a strategy

Collected data can also help you in creating a strategy that caters to your customer. You can access the particular areas of your content strategy and accordingly make improvements. Make sure to sort the content by topic and analyze the traffic of web pages. It will give you an idea of how to optimize your content so that it resonates with your buyer. 

Identify networking opportunities 

Marketers and businesses can use backlink data to identify networking opportunities. For this, you need to identify keywords about that topic and if the keyword matches your target audience, you don’t need to scrap the idea. You can also use SEO metrics like backlinks to figure out which sites are citing you in their content and identify the domains backlinking to them. 

Final Thoughts 

By now, you must have come to know about the significance of data in SEO and digital marketing. Consequently, take out time and work on your skills to become a better digital marketer in the times to come.