Who doesn’t want the topmost spot on a popular search engine like Google? Of course, every business would love to have the highest ranking. The high ranking on Google not only drives more traffic to your site but also increases your brand awareness and builds your credibility. 

But ranking high on Google is not child’s play. It doesn’t happen overnight, especially if you are a beginner or do not have complete knowledge of SEO and Google algorithms. Even many experienced professionals also have no idea of how Google works and what it takes to rank higher on Google.

No worries if you are not getting that top spot you have been aspiring for so long as we have got you covered. Here are some results-driven strategies to help you rank higher on Google in 2023 and get the results you have been dreaming of for so long. 

Strategies To Rank High On Google 

When it comes to dominating Google, the internet is flooded with plenty of things. The plenty of things available on the internet make it difficult for marketers to decide which one will work and which not. 

Consequently, we have come up with these sure-shot strategies to help you rank higher on Google. 

Target reasonable keywords

When it comes to ranking high on Google, keywords are the most important thing. It is crucial to rank for the terms your ideal target audience is looking for. These terms are the keywords. Thankfully, you can easily find the keywords with the help of keyword research tools. 

Care should be taken while choosing the relevant keywords for you to rank upon. The factors which determine the ideal keywords for Google to rank upon are volume, competition, domain authority, and ranking. 

Volume refers to how many times the term has been searched. Competition means the difficulty of the keyword. Besides this, check your domain authority and relevance before finalizing your keywords. 

The keyword intent 

The next best strategy to rank higher on Google is checking the keyword intent. There are four major types of keyword intent which include informational, commercial, transactional, and navigational. 

When it comes to SEO and marketing, informational keywords are regarded as the best. But even in informational keywords, you have to dig deeper into what kind of information your user is looking into. 

Long-form content

In-depth, long-form content is another crucial strategy to rank high on Google. Usually, businesses and marketers prefer having short and crisp landing pages and lengthy content for blogs. 

But hardly do they know that long-form content seems to work fine for landing pages as well. Initially, the landing pages might look like they contain way too much content but in reality, it has plenty of information for your users and helps you in ranking well on Google. 

On-page SEO

The on-page SEO plays the most significant role in helping you rank number one on Google. It is the on-page SEO that makes or mars your marketing. As far as on-page SEO is concerned, the checklist includes internal linking, external linking, keyword placement, and meta descriptions. 

While doing the on-page SEO, make sure your meta descriptions, meta titles, alt images, and tags should include relevant keywords. Also, include 2-3 links to other pages on your site to get the maximum traffic. 

In addition to this, the meta descriptions should be between 155-160 characters and convey the value you’ll be giving to your readers. 

Make your content skimmable 

Making your information skimmable is another great way to rank higher on search engines like Google. Instead of providing a list of pages to your users, Google focuses more on the answers you are providing. 

Consequently, the best way to rank higher on Google is to make your content skimmable. It allows Google to extract snippets of your content to develop answers. Make sure to wrap your content in H1 and H2 tags. 

Also, use specific headings. The main purpose of this is to make it easy for the readers to digest the information from your headings only. The easier it is for your leaders, the higher it will rank on Google and vice versa. 

Meaningful visuals 

The next hack to rank higher on Google is to add meaningful visuals to your content. Including meaningful visuals in your content will not only boost your ranking but also makes your content look engaging. 

Discourage using stock images or empty graphics for your blog posts as this will not take you anywhere. Prefer to use images that illustrate concepts and offer value to your customers. Make sure that your visuals align well with your searcher’s expectations.

Get backlinks 

High-quality backlinks are a heavily weighted ranking factor that should not be underestimated. Getting backlinks is an obvious thing if you are creating quality content and also promoting it on diverse social media networks. 

Instead of this, marketers need to be proactive as far as getting backlinks is concerned. There should only be specific pages for which you should get backlinks. 

Target how-to keywords 

The best and easiest way to rank high on Google is by targeting the “how to” keywords in your content. It is the video content that is doing rounds these days on search engine result pages. 

Targeting “how to” keywords becomes a lot easier in video content than in plain text-like content. Doing so will not only get you rankings but will also get you organic results. 

Final Thoughts

Keeping in mind the above-mentioned strategies and implementing them in your marketing strategy can help you rank higher on Google in 2023 and get a competitive edge over your competitors.