Building great inbound links to your website not only demands time but is also daunting. Usually, businesses or owners pay more heed to spamming blog comment sections to get backlinks but this is not at all effective for SEO. 

Many marketers know the significance of inbound links but the real difficulty lies in actually doing it. No matter what people say, link-building strategies are not as tough as they might seem. Building quality links is going to benefit your business in the long run. 

The most significant benefit of creating inbound links is that these help your site to rank higher on search engines and can boost the visibility of your business. Consequently, let us dive deep into inbound link-building strategies and the link building SEO strategy

Link Building 

Link Building is the process of increasing the quantity and quality of inbound links to boost domain authority, increase search engine rankings and gain referral traffic. Getting better SEO results is never about quantity but quality. 

Also, link building is not going to every other website, and start posting links on the website. It is not at all recognized by search engines. Doing link building requires marketers to employ a strategy and post links to your site. 

Inbound Link-Building Strategies 

Monitoring competitor’s backlinks 

The foremost strategy that works wonders for marketers is searching and monitoring competitors’ backlinks. This exposes you to opportunities from where you can get similar links. Do competitor research on a weekly or monthly basis to find quality links. 

Marketers can make use of tools such as Ahrefs, or link explorer to get competitors’ backlinks. Doing so will also let you know the kind of posts which’ll get you backlinks and what is making you succeed in off-page SEO.

For instance, if your competitors are using guest posts to get quality links, then there are chances that those publications will be likely interested in guest posts on similar topics. 

Identifying broken links 

The next best link-building strategy is identifying broken links with the help of site crawling tools. Many webmasters use old or broken links to link to your site. These inbound links are valuable as you can update these anytime. 

This can get all the easier for the marketers as there are plenty of tools which include the link juice recovery tool, screaming frog, and dead link checker. These tools can help you find out broken links on other websites so that you can reach out with the correct link. 

Monitor brand mentions 

Search and monitor the mentions of your brand so that you can turn those mentions into inbound links. Some instances of brand mentions include when the webmasters are citing your data. 

Businesses can easily monitor brand mentions by setting alerts with the help of tools such as buzz sumo and others. Another great way to monitor the brand mentions is by adding keywords related to your brand or product.

Befriend other webmasters 

The next significant inbound link-building strategy is befriending other webmasters in real life. It will strengthen your relationship with other webmasters which in turn will expose you to multiple inbound link requests. 

Ensure not to ignore the inbound link requests once you start getting them. The more you open up your network, the more opportunities will knock on your door. Consequently, research diverse ways to make friends with other webmasters to help you get started. 

Get reviews 

Another great way is to ask the users for reviews of your products or services so that you can review the new features. This way you’ll not only receive the inbound link but will also get feedback and strengthen your relationship with the customers. 

But before you start getting reviews, ensure to do in-depth research to figure out the best product review websites for B2B and B2C businesses. This will tailor your efforts in the right direction. 

Collaborate with other companies 

The businesses can also join hands with other corporate channel partners and link the content with their great content. But before you begin with it, it is good if you assess how much traffic they’ll be bringing to your website by looking at their overall web presence. 

You can get a rough idea of the traffic, bounce rates, keywords, and other ways people are using to find that site and also the further steps they take. 

Indulge in co-marketing 

Doing some co-marketing and building partnerships is also an effective inbound link-building strategy. You simply have to partner with other companies and ask them to promote your content and share the results with you. 

This way you’ll get more links and great results. Reach out to similar size brands as yours and pitch your project to them. Look out for ways to get you going and help you create marketing collateral.

Pitch articles 

Writing and pitching articles is another way to engage with businesses and get your inbound link-building done right. Writing articles can also help you to reach a lot of people and earn recognition for yourself and your brand. 

Pitching articles will also get you quality backlinks. But care must be taken while writing the articles. The articles should embrace the author’s voice and offer recommendations. Also, target the online versions of industry newspaper and magazine publications for an invaluable link once you are done with the article. 

Share a great piece of content 

Doing some outreach when you have great news to announce or a piece of content is another widely used inbound link strategy. Doing this can help you build your brand, increase online visibility, enhance credibility and get you backlinks from authoritative sites. 

But before you get started with this, create a dedicated page on your website so that they can use it to link. Once you are done with this, reach out to a handful of publications to see your story published. 

Write press releases 

Writing press releases about the company’s news and using it for link building also works wonders for your business. The businesses can carve out a unique place for your company, and build mindshare with your target audiences. 

Once you are done with writing a press release, publish it on the website and push it to newsletters to get wider coverage. 

Create Presentations 

Slideshare presentations can also be used to get links. Simply use your infographics and slice them into pieces to create presentations. Businesses can use these presentations in their blog section, or website resource center or create Slideshare accounts for getting quality links. 

When creating the Slideshare presentations, ensure that the presentations should be compelling. There should be engaging content and great design in the presentations. 

Create Visual content 

Visual content performs better and there is no doubt about this. The best thing about visual content is that there are great forms of visual content such as infographics, graphics, and others. An important part of visual content marketing strategy includes content visualizations, cartoons, charts, and graphs. 

But creating visual content is not easy as it takes plenty of time and effort. It will make it easy for others to link to your content. Marketers can also make use of free marketing graphic design tools and create graphics. 

Final Thoughts 

Building inbound links using the above-mentioned ways can help you bring traffic to your website. All the above-mentioned ways come under white hat SEO and help you to increase your website rankings.