Gone are the days when mobile phones were merely used for calling and texting purposes as mobile phones are constantly evolving in doing plenty of other things. Not only this, mobile phones are now accepted as Internet-connected devices. 

Regarding the adoption of smartphones, Australia is way ahead of the rest of the nations. Consequently, marketers have taken notice of this and included mobile devices in their strategy for reaching out to more and more customers. 

Mobile apps are an excellent medium for reaching out to a wider audience with some of their excellent features such as push notifications and others. With the wide-ranging sensors and computing power, there are endless possibilities for marketing like social media marketing which includes Facebook marketing strategies, Instagram marketing and others. 

One such great feature doing rounds in mobile devices is Geolocation. There is no doubt in this that Geo-location is the next frontier for mobile advertising. Let us learn about the significance of Geolocation for mobile advertising in the post mentioned below. 

Location-Based Mobile Marketing 

It refers to marketing where different techniques are employed to target users based on their location. Some common examples of location-based marketing include geo-fencing, geo-location, and proximity marketing. 

All these techniques make use of different technologies such as GPS, IP address, and beacons. The main purpose of location-based marketing is to grab users’ attention and make them your customers. 

The ads in location-based mobile marketing aim at the user and are location specific. But not many people know that privacy is a major factor when doing location-based marketing. 

Importance of Location-Based Marketing 

It is known to all that users spend a lot of time on their mobile phones. Surprisingly, mobile phones can be used to access the internet. And you know what? Marketers are aware of this fact. 

This is the main reason why marketers emphasize location-based mobile marketing as it helps them to bring customers and retain users. 

Benefits of Geolocation Marketing 

Be it a small-sized or large-sized organization, Geolocation marketing tends to benefit numerous businesses and marketers. Let’s unlock some significant benefits of Geolocation marketing for businesses. 

Desired results 

Living in an era where getting desired results is next to impossible, Geolocation marketing is one such thing that brings businesses the desired results. Geolocation enables businesses to track check-ins and witness significant results in customer traffic and sales. 

Not only this, but businesses can also improve their search engine rankings by reviewing geographically based sites. All this can get you the desired results. 

New customers 

Acquiring a new customer has never been an easy affair. It involves plenty of effort, time, and dedication on the part of the marketers to get new customers. Luckily, no more racking your brains over this as Geolocation is there to get you new customers. 

Businesses can benefit immensely from impulse purchasing also even out the periods of inactivity in the day. Be it online customers or in-person ones, you can convert those to new customers with geolocation. 

Rewards loyal customers 

Attaining new customers is not the only factor that decides the success of the business. Along with acquiring new customers, it’s about retaining the previous ones also that matters the most these days. 

Thankfully, you no longer have to worry about retaining customers as rewarding loyal customers will do so. Track the frequency of your visitors and come up with attractive discounts, or treatments that distinguish them from the rest. 

Highly targeted audiences 

Another major benefit of geolocation for businesses is that they can target customers who are near them. It is because targeting such companies increases the effectiveness of the marketing campaigns. 

Consequently, you can refine your target audience with the help of geolocation marketing and achieve much sought-after results. 

Getting information from customers 

With Geolocation, you can also get information from the customers like when they visit your business, and what they feel. Not only this, but they can also discuss products this way. Above all, marketers can easily get data from social media channels. 

Consequently, all this makes room for marketers to predict the customer’s behavior and increase brand awareness. 

Future of Geolocation Marketing 

As such, the future of geolocation marketing is going to hover around three elements which are regulation, increase in data sources, and attribution. The main purpose of geolocation marketing is to come up with a framework that suits both customers and businesses. 

With the advent of 5G coupled with new sensors, businesses can get highly accurate location data. Not only this, but it can also get businesses faster downloading speed and faster speed. 

Mobile advertising and geolocation 

There is no doubt in this that the ads on mobile apps and websites have turned out to be effective for businesses because they are according to the likings of the target audience. Luckily, marketing agencies have explored two components recently which are Geo-fencing and Geo-conquesting. Let us know both of these in detail. 

Geo-fencing 

Geo-fencing refers to a geographic region entered by the mobile user to trigger some action which could be in the form of a display ad, in-app action, or tailored search results. 

Geo-conquesting 

Geo-conquesting is a strategy that makes use of geo-fencing techniques for marketing to a customer in a nearby location. It has been years since companies were using these tactics to attract customers from their competitors.

Geolocation advertising has gone to an altogether different level with the implementation of GPS and location-assisted technologies in these years. Still, there is much more to achieve. 

Despite the rising popularity of location-based campaigns, these are limited due to the difficulties arising in the process. The biggest difficulty is that the main control lies in the hands of the users. It depends on the user’s discretion if he allows access to the location or not. 

Consequently, location-based marketing is still not as competitive as it should be. The location-based campaigns will only take place when people get online and become more open about sharing their crucial details with the companies. 

Wrapping Up

Although not properly explored and still growing, geolocation marketing can turn out to be a game changer for businesses. Conversions, sales, and revenues will go up when you’ll be sending customers personalized offers based on their location. Get started with Geolocation marketing now.