PPC marketing is a significant part of digital marketing. Marketers need to organize their campaigns carefully to drive the best results. Emphasizing top-performing keywords is the best way to structure your ad groups. 

There are plenty of practices to use when structuring your PPC campaign with Google Ads Campaign. Grouping the keywords list is one of the key strategies to make use of when it comes to structuring your Google Ad Campaigns. 

But this is not all. There are plenty of other practices which marketers can make use of to get the best results. Here’s an insight into some of the practices you can use to structure your Google Ad Campaigns for success. 

Steps To Structure Google Ad Campaigns 

Here are some steps which your marketers can use to structure Google Ad Campaigns in the sections mentioned below. 

Structure your account 

The first step is to spend some time deciding how you want to structure your account. How you structure your account depends on the structure of your website, the products and services you are offering, and the location in which you are based. 

Besides this, there are plenty of other methods to structure your account. But it is highly recommended to choose such a structure that will be easy to manage and track for you. Consequently, take the time and decide the best one for your business. 

Keyword research

Once you are done with structuring your account, the next step is keyword research. The biggest challenge while doing the keyword research is which keywords to choose and which not to. 

The best way to choose the keywords is by doing extensive research on them. One should choose keywords that are not too competitive, and have low search volume and low-quality scores. You can also make use of tools such as Google keyword planner to figure out the best keywords. 

When selecting the keywords, make sure to start small. By this, we mean selecting 10-12 keywords only in the initial stage. 

Create the first ad campaign 

The next step is creating the first ad campaign. Before starting your ad campaign, make sure to review the campaign settings. This is the part where the marketers end up making mistakes that can cost them great money. 

There are certain things that you need to check twice. These include locations, languages, bid strategy, default bid, and budget. Once you are satisfied with all these settings, then you can move ahead with the next steps. 

Create ad group

Ads are a must to get your campaign running. But the first thing you need to do for this makes a list of keywords within an ad group. Create your new ad group and create your first ad. You need to bear in mind the following things to create ad text creation. 

Character limit is the first thing you need to pay heed to. The ad headline has to be within 30 characters. The other things to bear in mind are relevance, Google’s ad approval guidelines, the most relevant landing page, and the best practices for the ad. 

Relevant keywords

The next step is adding relevant keywords to the list you created. The keywords should be limited to 10-20 only and not too lengthy. Also, the keywords should be relevant to the ad text and landing page to whom the users are directed. 

You can also add new keywords when going to a broad match. You can also use specific keywords using the designated format. 

Create more than one ad 

Merely creating one ad will not take you anywhere. It means that the key is to create more than one or two ads. Running three to four ads can make you compare the performance of all ads and decide accordingly. 

When creating the content, do not forget to use a call to action or put emphasis on a particular word. By doing so, you can test the ads and see what works for your audience and whatnot. Make sure you are in the campaigns sections of your Google ads account to create a new ad. 

Significant Components Of Google Ads Account Structure

Structuring your Google ad Campaigns requires in-depth knowledge and understanding of Google Ad components. Consequently, here are the significant components of Google Ad. 


The first crucial component of Google Ads Account is campaigns. Each campaign contains ad groups containing keywords that are in sync with your text ads and landing page. As far as campaign topics are concerned, decide on topics according to your marketing budget. 

Ad groups 

The next component is ad groups. You’ll have to create relevant ad groups and much more specific ones. It is highly advisable to keep your number of ad groups to a minimum, otherwise, this might exceed your campaign budget. 

Due to this, there are chances that the results can suffer. The keywords in the ad groups are the ones that trigger your text ads and then direct these to the landing page. 


Keywords play a vital role in controlling the way your ad is triggered and these also fall under each ad group. The search query is matched with the keyword which in turn triggers an ad. Conducting keyword research is critical and that’s why developing a concrete understanding of match types and also refine strategy over time. 

Add text 

It refers to the actual text that appears when your ad is triggered. There are usually 2-3 ads per ad group which are directed to a landing page. You need to follow your Adword policies to get your ads approved. 

You can test the performance of your ads by enabling your A/B testing. These highlight the benefits you are offering compared to your competitors in the search results.

Landing pages 

Another significant component of Google Ad campaigns is landing pages. As each ad will direct your users to a landing page, it is crucial to be strategic with your landing pages. It is a great way to ensure that the landing pages are taking the users to a relevant page that not only reflects the keywords you are bidding on but also the ad text which is showing in search engine result pages. 

Wrapping Up

Following the above-mentioned steps, it is easy to structure your Google Ad campaigns and get the desired results. The best way would be to collaborate with a social media marketing company to structure your Google Ad campaigns.