Finding low-competition keywords is not that easy and requires plenty of effort, dedication, and hard work. It is like finding a juicy peach in a grocery store. The peaches look great from the surface but you get to know its real taste when you sink your teeth into it.
No doubt that the keywords are mostly the same but the high-competition keywords are usually difficult to rank for with SEO no matter how hard you try. The key is to look closer and find the difference between the hard ones and the juicy ones.
Looking at the keywords closely makes it easy for you to find the low-competition keywords which you can easily target with your SEO strategy. Consequently, here are some ways outlined below to help you find the low-competition keywords.
Low Competition Keywords
Finding the low competition keywords is a good opportunity for SEO as these are easier to rank.
But care should be taken while using the low competition keywords. Make sure to supplement your low-competition keywords with helpful content on your website as this will help you to boost your organic traffic and minimize efforts on off-page SEO.
Tips To Find Low-Competition Keywords
Finding the long tail and high-competition keywords is easy by simply looking at the metrics such as competitive density, keyword difficulty, and volume. No matter if you are a complete beginner following these tips, you can easily find out the keywords with high volume and low competition like a pro.
Build an initial keyword list
The first step to finding low-competition keywords is to build an initial keywords list. Choose the keywords research tool, enter the competitor’s domain name, and begin your search. As a result, you’ll get a list of keywords your competitor is ranking for in the top 100 search results.
Check their performance and the keywords for what they are ranking. You can also make use of specific filters to measure the keyword difficulty. The best keyword research tools are Semrush, Ahrefs, Uber Suggest, keywords planner, and the list goes on.
Find low-search volume keywords
Once you are done with building your initial keywords list, the next thing you are supposed to do is to find low-search volume keywords. For finding the phrase match keywords, you need to go to the keyword magic tool and enter a term from your initial list of search items.
You can also use the related filter to find the related keywords. Doing so will list phrases that are semantically related to a searched term and have similar search results. If you want to have question keywords, then make sure to use the question filter. This will give you the results including what, who, when, where, and so on.
The next step is to filter keywords. Prefer to choose the high volume keywords with less competition. Check the average monthly search volume for each keyword and you’ll get to know how much potential traffic you can achieve.
Instead of trying to rank for the high-competition keywords, it is better to opt for the low-competition keywords and boost your ranking. Using two ways, you can easily decide how to choose the low-competition keywords for your business.
Keyword difficulty (SEO)- Keyword difficulty refers to an estimation regarding how difficult it is to rank a particular keyword in the search engine. You also get to know if you can get that top spot in Google’s ranking or not.
Competition level (PPC)- Next comes the competition level of the keyword. It is the density of the paid advertisers using a particular search phrase. It can represent organic search competition as well.
When you go into the keyword manager, you can easily locate the column for each metric. Looking at both metrics, you can easily find out the best keywords to target to get the desired results.
Simply seeing the keyword metrics is not enough. You also need to think about its search intent. Usually, there are four main forms of search intent which include informational, navigational, transactional, and commercial.
For instance, suppose you found a keyword with loads of volume but has no competition. It might seem great at one moment if that keyword is a navigational search query, it simply means that searchers are not looking for your site.
Contrary to this, if you find a high-volume search query inquiring about your service, it means that the keyword would be good to add to your list. Consequently, search intent plays a crucial role in targeting your customers.
Factor in CPC
Sometimes, you can also come across keywords having low competition but no volume. As plenty of companies are targeting high-volume keywords online, the low-competition keywords are likely to have a low volume.
The key is to look at the cost per click. Looking at the cost per click gives you information about the keyword’s value. Cost per click refers to the amount an advertiser pays for a click on their ad depending on the keyword.
Usually, it’s meant for paid ads but you can use these keywords with low competition as well to find the searchers who are ready to buy. If the keyword’s competition is low but has the right intent and high CPC, then this is a keyword you should consider for ranking.
Use your resources
Another way forward to find the low competition keywords is to use your resources. The research says that 15% of Google searches have never been searched on Google. But the question is- how to capitalize on these keywords having zero search volume?
The first thing you need to know is where your target audience stays frequently. For this, you can check groups on social media, and forums and browse youtube to find out the interests of your target audience.
Find out the problems your target audience is facing and how they phrase what they are looking for. You can use resources like these to find the perfect keywords.
Being able to find a low-difficulty keyword that has a featured snippet on the SERP would work wonders for you as you can boost your rankings, give your audience relevant information and acquire this easily compared to a high-difficulty keyword. Use the above-stated tips to find low-competition keywords for your industry.