There is no doubt in this that the foundation of digital business is none other than the website. It is the website that acts as the front of your business. The website forms the first impression of your business on your customers.
But most businesses fail to realize its significance and do not pay much heed to website development. This is what makes the business suffer and is the big major reason for not getting the desired results.
Consequently, the best way forward is to know about the top-performing features of the website so that you can include those features in your business website and generate maximum conversions. The most striking part of website development is that it results into increased traffic.
Let’s throw some light on the top-performing features of the Good websites and take your business to great heights.
Best Features of Good Websites
Merely having a good website won’t do anything for your business and might not convert the users. The alternative is only to create a great website that has the potential to convert users into engaged customers.
Here’s an insight into all the top-performing traits and features of the website which make it stand apart from the crowd.
Easy to use
Usability matters the most when you are creating a business website for your brand. If the users find any difficulty in understanding your content, finding suitable information, or anything, you’ll leave the website and move on to the next right at that moment.
Consequently, it is imperative to give your customers ease of use while using your website so that the visitors can easily get what they are looking for and you get your customer.
Mobile compatibility
The second most crucial trait to have in your website is mobile compatibility. Before getting started with website development, you need to make out where your users spend most of their time. Do they spend hours on mobile phones or desktops?
At present, if you see, then the answer is mobile phones. Due to the increased number of mobile users, it has become important to make your website mobile friendly. In case, your website cannot be assessed on mobile, another alternative is to create a mobile version of your website. For doing so, you can take the help of mobile website builders.
Faster load time
The most significant thing about the entire website is the time your website takes to load. If we go by the popular stats, the average loading time of the websites is 7.3 seconds. If your website takes more than 7.3 seconds to load, it means you are killing the productivity of your website.
To make your website seem great to the users, make sure it does not take more than 5 seconds to load. Otherwise, you might lose some of your significant customers and might regret it later on.
Easy navigation
Easy navigation is another popular feature of great websites. By easy navigation, we mean that all your menus should be aligned and customized appropriately. In addition to this, the subcategory of the menus should be right below the parent category.
It is the easy navigation only that will attract users to your website and make it user-friendly.
Emphasis on content
You must have heard- content is king, right? It is and there is no doubt about this. The content structure of your website should have a proper hierarchy if you want to make it user-friendly. While writing the content, ensure that it has been written in simple words.
Besides this, the content should have no grammatical errors and should be in proper sequence. It should be highly appealing and interactive. You need to hire experienced content writers for getting it published on your website.
Incorporate social media profiles
Every business is familiar with the fact that most users stay active on social media these days. It only means that if you want to enhance your business, you need to integrate social media profiles into your website.
Integrating social media profiles into your website will increase your credibility among your customers. The social media plugins can also be used to show your recent posts on the website which in turn leads to a better user experience.
Past client testimonials
Ever wondered how to build the trust of your users? The answer is by having past client testimonials on your website. Adding your previous work and client testimonials will make you trustworthy in the eyes of your customers.
Adding previous client testimonials not only builds trust but you also get to show your customers the works you did previously which resulted in happy customers. Consequently, it is a must-have feature on the website.
Blogs section
The next best feature to include in your website is the blogs section. The blogs section is where you can give your customers enough information about your product or service you are providing them and generate your customer base.
Include both promotional as well as informative blogs on your website. You can also use your blogs to achieve higher search engine rankings on Google and take your business a step further.
Use call to actions
Having numerous CTA’s on your website’s landing pages is a must. No business should ever miss putting out effective CTA’s on the website as it goes a long way in influencing the users and making them your customer.
It is the call to action which prompts the users to take action and purchase your product or service. Ensure that your CTA’s must be appealing and attractive enough so that the users take instant action.
SEO optimized content
Your business website should have SEO-optimized content. The content should be both unique and SEO optimized. SEO-optimized content goes a long way in bringing traffic to your website and also benefiting small businesses in the long run.
Go through numerous features such as prominence, keyword density, and proximity and browse the different ways in which it makes the website content seem great. You can also hire adept content writers for doing the same.
Browsers compatibility
The next prominent feature of a great website is browser compatibility. The businesses do not have a fair idea of which browser the user is going to use. Above all, if the user faces difficulty in loading your website, then the chances are that the user can switch.
Consequently, it is important to ensure browser compatibility. Once your website is made, ensure that it runs effectively on all the different browsers such as Google, Mozilla, Opera, and the list goes on.
Clear contact details
The websites having vague or unclear contact details might miss out the potential customers and also lose their users. The website should have everything clear so that the users won’t have to face any difficulty while searching.
The best thing is to make a separate section for the contact us and make it easy for the users so that they can contact you.
Emphasize LSI words
Not many businesses are familiar with the LSI words. LSI stands for latent semantic indexing. Such keywords or phrases have a high degree of correlation to the target topic. It is the LSI words that assist the Google algorithm to determine the content quality.
Consequently, if you want to get yourself noticed by the users and get yourself ranked, then using the LSI keywords on the website is a must.
Final Say
By incorporating these features into your business website, you can make your website and brand seem great which in turn can get you a competitive edge over your competitors. Your website is the one that gets you the quality leads so make sure it is a worthy one. Reach out to Skilled Pragati to get a fully featured packed website for your business.