Gone are the days when having a website was merely considered an option as things have changed now. With most of the customers being online these days, businesses need to develop their websites tailored to their target audiences.

But with everyone building and developing a website these days, it can be difficult for you to make your brand a renowned one. There are plenty of things that go into building a unique and out-of-the-box website for your customers. 

Out of all the other things, the most important thing to take note of when building a website is its design. The statistics say that website design constitutes a 75% share of building your website’s credibility. Whether you are a front-end or back-end developer, having great knowledge about the design is crucial. 

But the design is also an area where most developers commit mistakes. Consequently, we have come up with this post to help you avoid those mistakes when building your website from scratch or redesigning it. 

Mistakes To Avoid When Redesigning Your Website

With plenty of things and factors to watch out for when building or redesigning your website, there are chances of committing some design mistakes. 

Lacking accessibility 

Not prioritizing accessibility is the foremost mistake done by businesses and developers when redesigning a website. Most developers consider this to be done later on and do not pay much heed to it. 

But in reality, hardly do they know that it is a mistake. Usually, the mistakes committed about accessibility include missing alt text for images, missing visual focus, overlooking accessible names, and insufficient color contrast. 

Neglecting the importance of design 

The next major mistake developers make about websites is neglecting the importance of responsive design. When redesigning the website, you need to bear in mind that most people use mobile phones these days. It means that your website should properly run on both desktop as well as mobile. 

Failing to run your website on mobile will increase your bounce rate or may frustrate your visitors. What businesses feel is that people will be viewing the website on the desktop but this is not true. 

Consequently, make your website both desktop and mobile friendly to attract the most visitors and get maximum sales for your business. 

Compromising user experience 

Compromising user experience for aesthetics is another blunder committed by businesses when building websites. The developers usually give more importance to aesthetics compared to function. 

But this is something that turns the visitors away. By this, we do not mean to adopt a minimalist or neutral style. Instead of opting for a minimalistic style, go for a balanced one that focuses more on function than aesthetics. 

Using outdated features 

Using outdated or inefficient features on your website can also hamper your business. This turns your visitors away. Businesses think that they can make up for the features by using visual elements. But hardly do they know that visual elements are not enough. The main priority should be to make your website effective by incorporating the latest features. 

Instead of using outdated features, make sure to incorporate the latest and advanced features in your website. Always have an eye on trends so that you can stay ahead of your competitors. 

Lack of hierarchy 

Having a lack of hierarchy is another mistake made while re-designing a website. Some businesses have a website that entirely confuses the customers like where they should focus their attention. 

Consequently, having a hierarchy on the website is pleasing and has an aesthetic appeal. Moreover, organizing your website elements also gives structure to your website to help you achieve primary goals and create a seamless experience. 

Businesses think that it is easy to fix the hierarchy issue in the websites but in reality, it is not. It becomes an impossible task if you have a broad audience with diverse goals. No matter how difficult it is, fixing it is essential as otherwise, it can mislead users and prevent them from reaching their goals. 

Lack of customization

Not investing in customization is another biggest blunder done by businesses and developers when redesigning the website in 2023. Your website should be such which should reflect your brand and should be unique. 

But businesses choose a cookie-cutter template and fail to customize it. Consequently, if you want to impress your visitors and make your brand a distinct one, then customizing the website according to your target audience is a must. 

Unclear purpose 

Not being able to communicate your purpose effectively on a website is also another major drawback when building your website. The website should be built in such a way that visitors should get a clear picture of what your company is all about, its products, and its services. 

It is because visitors simply abandon your website if the picture is not clear. Because a visitor first determines if they have reached the right destination. Make sure your website enhances the credibility of your business. 

But if your website does not communicate your business purpose effectively, then all your efforts will go in vain. Consequently, your website redesign should be in order.

Unclear navigation 

Having unclear navigation on your website is also a major concern among businesses these days. Instead of unclear navigation, it is important to have clear navigation as it reduces the friction among the visitors upon landing on your website. 

With more and more businesses coming into the digital world, there are chances for the content to become complex. Consequently, having clear navigation and consistency across your website is a must. 

Clear navigation will also make your user journey smooth. Consequently, make sure to have clear navigation for your visitors and make your brand a renowned one.

Final Thoughts 

These are common design mistakes that every business should avoid when building a website from scratch or redesigning it. Keeping in mind these mistakes will help you to build credibility and offer a seamless experience to the visitors.