Content is regarded as king in digital marketing. It is the content that can make or mar your digital marketing. The only sure-shot way to win over customers is by writing compelling and SEO-friendly content.
Back in time, advertising used to be enough for businesses but not now. The modern consumer is much more educated and has more expectations than before. Fortunately, you can deal with such consumers with the help of content.
Content strategy is a significant digital marketing tactic that involves creating and publishing content online. The content includes blogs, videos, visual content, and social media posts to increase users’ interest in your brand and create your brand authority. It is a crucial part of SEO.
With time, more and more brands are making use of content marketing as it helps you stand out from the crowd and make your brand flourish. Let us know some results-driven content strategies which businesses can use in digital marketing.
Content Strategies in Digital Marketing
The most important thing that matters the most in digital marketing is creating SEO and search engine-friendly content. Here are some tips to develop an SEO content strategy to help you climb search engine rankings.
Use a content calendar
Staying organized with the content is the first thing you should emphasize. The best way to keep track of all your content is to make a content calendar. Using a content calendar will not only streamline your content writing process but will also make you stay on top of the competition.
When making a content calendar, decide on the platforms on which you’ll post the content. The best would be to use a combination of websites and social media platforms. Make it a target of publishing one blog post per week and then break down the content into social media posts.
For doing so, you can also make use of social media publishing tools such as Hootsuite to schedule your content in advance.
Decide frequency
Maintaining the frequency of your content and publishing it regularly is also an effective content strategy in digital marketing. When creating content, emphasize the quality of your content. The content happens to be only effective when it is giving some value to the audience.
Research conducted on this reveals that organizations that published 16 or more 16 blog posts in a month witnessed 3.5 times an increase in website traffic. It is evident from this that the more you post, the more website traffic you’ll have.
Missing link
The next important content strategy in Digital Marketing is the missing link. The organizations publish content regularly on the website, and its strategic use of links can improve the user experience and boost your marketing.
Merely publishing the content is not enough and marketers also need to focus on internal links. Internal linking is not only easy but is also an effective tactic to improve and augment your digital marketing efforts.
In addition to this, Internal linking distributes page authority and ranks power within the website. Businesses can improve their site navigation and define the hierarchy of their website. For businesses publishing content on external websites, it’s best to include links back to your site.
Word count
The word count in the content also makes or mars your digital marketing. Not many content writers take note of the word count of each blog post or article. As such, there is no ideal word count and it varies greatly depending on your goals from content.
If it is SEO content, then it would be good to prefer longer word counts. But if your goals are somewhat different such as if you want to achieve engagement, then the content should be crisp and sweet.
The shorter posts should be around 300 words or less as this engages readers and sparks conversation. For getting more comments and shares, you should focus on a 600-word blog. Marketers should work on 1500 blogs if they want to achieve a high search engine ranking.
Emphasizing word count, one should not forget that quality should not be compromised in the wake of quantity. The content should not seem like it’s stuff with words.
Crisp and compelling content
Another thing to bear in mind while crafting the content strategy is creating crisp and compelling content. The content has to be crisp and compelling if you want to engage your audience with it. The first thing you should note down regarding the content is your target audience.
You should be clear about who is going to read your audience. As much of the reading happens online, so mobile wi-fi is the norm these days. People are in a hurry so online content must be crisp and concise.
Not only this, the content should be compelling and easy to read. Consequently, save the best stuff for the end and keep your writing style informative.
Write headings carefully
Writing headings matters the most in content strategy and digital marketing. The content writers or the marketers working on the content should always be careful to mind their language when writing the headings.
With the rise in mobile phone usage, the human attention span has gone down which means you have to write catchy headlines. Writing compelling headlines will also keep the visitors focussed and hook the reader.
While preparing your SEO content strategy, you should be playful, clever, and thought-provoking. Content writers should know that modern audiences don’t like to waste their time on irrelevant or monotonous content.
Consequently, use relevant keywords to optimize your content on search engines but ensure to use the keywords naturally. It will also increase the ranking of your website in search engines.
Use right keywords
The key to winning customers with SEO and digital marketing is using the right keywords in the content. Using relevant keywords will increase your online visibility in the search engine results pages.
Moreover, the strategic use of keywords will connect the users or audience to your website or brand. Most content writers usually stuff the keywords in the content making it unfit for SEO.
Keyword stuffing is considered unethical as far as SEO is concerned. Search engines can even penalize businesses if they detect keyword stuffing. It is only the natural keywords that make it to the readers.
Consequently, try to keep the content fresh and try to get the reader’s attention by using the right and high-following keywords in the content.
Wrapping Up
Content strategy is critical in this highly competitive era. But using the above-mentioned tips, you can easily craft a winning content strategy and give your digital marketing a boost. This is for sure going to bring you handsome returns on investment.