Gone are the days when finding a job was easy as things have changed pretty much now. At present, having a Linkedin profile that stands out from the rest is crucial no matter at what stage of the job process you are in.
Linkedin is the largest professional social media network on the planet with more than 875 Million users worldwide. The ones who are serious about their career and personal advancement, need to optimize their LinkedIn profile and keep it up to date.
It is your LinkedIn profile that will get your name in front of employers from your industry. Consequently, a Linkedin profile is essential if you are looking for a job.
Here are some crucial things to bear in mind when making your LinkedIn profile.
Tips To Make A LinkedIn Profile
Having a LinkedIn profile is not merely a page but more than this. You need to have a good LinkedIn profile that catches the attention of recruiters and gets you some good connections to shape your career.
Here are some more tips to optimize your LinkedIn profile in the post outlined below.
Eye-catching headline
The first thing that recruiters notice about your LinkedIn profile is the headline. The headline is the one that is below your name on the LinkedIn page and is the first thing that gets you noticed. The default settings on LinkedIn usually write your headline on their own but this will not get you the desired job.
The only alternative is creating an eye-catching headline for your Linkedin profile. Make sure to create your headline within 120 characters. It is a great chance to showcase your specialty and how it can benefit your customers.
While doing so, never forget your target audience and always have that in mind. It will also build your credibility much more easily and effectively.
Use keywords
Don’t forget to include relevant keywords as you prepare a summary of your LinkedIn profile. Not many candidates realize it, but it is the most important aspect of your LinkedIn profile. To select the right keywords for your Linkedin profile, conduct in-depth research on job descriptions that seem to be of your interest.
Choose the common skills and include those specific words in your Linkedin profile. By doing so, you can make your profile seem interesting to recruiters. Consequently, you are bound to get more noticed by employers.
Be creative with a summary
Crafting an interesting summary for your LinkedIn profile can also work wonders for your business. A Linkedin summary is a perfect opportunity to tell your story and communicate to the recruiters what you want to.
Try to take full advantage of the 2000 characters and describe in greater detail about yourself. While crafting your Linkedin summary, don’t only focus on experience but what you can bring to the potential employer.
No doubt that there is a 2000-character limit for crafting your LinkedIn summary but it doesn’t mean you should use all of that limit. It is because the attention span is shorter. Be as creative in your LinkedIn summary as you can.
Focus on your experience
Highlighting your experience in your Linkedin profile is a must. Instead of cutting and pasting your resume on your LinkedIn profile, it’s better to create one for your profile. While highlighting your experience on LinkedIn, keep in mind that you are creating it for internet readers who have very short spans.
Make sure to use engaging action words to show what you did in past years and what you accomplished. You need to make an impact on the recruiters by way of the changes and results you brought.
Build connections
Linkedin heavily relies on connections and no one should forget this. Making connections seems like an easy thing in the beginning but is a challenge in reality. As you keep on meeting new people, you begin to build connections.
The key to catching the attention of recruiters is having a lot of connections as this can make you visible to others. Usually, people connect with people they know in real life but you should connect with people you don’t know by sending a request with a note to explain why you would love to connect with them.
Pay heed to visual media
Besides the above-mentioned things, you should pay heed to visual media also. Like Twitter and Facebook, you can add a background photo on Linkedin too. This simple thing like a background photo can make your Linkedin profile stand out.
Consequently, be careful while choosing a theme as it speaks of your profession and overall personality. You can also connect other media to your profile and get creative with visuals.
Highlight your skills
Another thing to bear in mind while creating your Linkedin profile is not to neglect your skills. While doing so, think from the perspective of a recruiter. The recruiter is sure to note your skills when viewing your LinkedIn profile.
It is from your LinkedIn profile only that recruiters figure out if you are the right fit for the particular job or not. Consequently, review your skills at regular intervals and keep on updating the information according to the relevant marketing skills.
Customize URL
Customizing the URL will also make your Linkedin profile stand out to recruiters. Usually what happens is that the LinkedIn profile takes up the default URL having your name and numbers in it. So, instead of going with this, you can customize your LinkedIn URL.
As you customize your URL, make sure to make it more relevant and concise. This will make your URL more memorable and will also not consume much time of yours.
Be active
Keeping your page active is the most significant thing to bear in mind when creating a LinkedIn profile. Linkedin is more like a networking site than an online job portal. You need to check out what other people are posting, or whether they are liking or sharing your posts.
For this, you can join groups on Linkedin whatever interests you. Another great way to stay active on Linkedin is to post informative and relevant content. Market yourself as an expert in your field and establish your expertise.
Wrapping Up
Follow the above-mentioned tips and create a killer LinkedIn profile for yourself. Your LinkedIn profile should not be like everyone else but something different from theirs. This is the only way to make a long-lasting impression on recruiters.