With nearly everyone or other businesses having a website, making your brand stand out from the crowd has become nearly impossible. Moreover, competition for user attention has also increased.
Visitors are hardly going to stay on a website if it is generic or uninteresting with so strong search engine optimization. It will not only hurt your revenue but will also increase your bounce rate which can ruin your SEO.
Consequently, the only key is making your site memorable and unique along with engaging potential customers and customers. No need to worry about the same as we have got you covered.
Here are some tricks to make your website stand out from your competitors and make it SEO friendly.
Tips To Create A Unique Website
Creative bios
Creating creative bios for your website can show the world who you are. Every client wants to know who they are working with before they sign a deal. Thankfully, you can showcase your creative side by publishing creative bios on your website.
It can be a story, a Spotify playlist and the list goes on. Keep only one thing in mind while creating creative bios, it’s all about showing your unique side.
Fresh content
Upgrading your content constantly and keeping it fresh always work wonders for your website. This will also enable you to showcase your recent and fresh work. Not only this, but it also reflects your creative capabilities and problem-solving skills.
For instance, you can host a blog by getting thoughts from your colleagues on industry issues in case you want to sound direct. The only thing to bear in mind is that the content should be relevant too.
Free personalized report
Another way to make your website stand out from your competitors is by offering a free personalized report. It differentiates your online experience from your competitors and delivers value to your potential clients.
But before preparing the report, know the report which you want to offer to your clients and how you can customize the report according to the needs of your clients.
Avoid stock photos
Using the same stock photos on your website as everyone else is a blunder committed by many developers and businesses. If you want to distinguish yourself from the crowd, then it is better to avoid using stock photos.
Ask your employees to be creative with graphics, and allow them to showcase your services. Instead of stock photos, clients would love to see your authenticity.
Unique Stand
Taking a unique stand on a topic via your content can take you a long way in establishing your brand and also keep you ahead of your competitors. But while doing so, remember that the content does not have to be controversial.
It should be the one that cannot be found anywhere else but only on your website. You can also gain higher engagement and increase your online views by offering unique points of view or opinions on significant topics.
Consequently, make sure to depict this on your website and set yourself apart from your competitors.
Showcase results
It is never about what you say but what you do. The same is the case with clients also. Like you, your clients would love to see the results you brought for your previous clients and the work you did.
The more specific you are in showcasing your results, the more will be your credibility and vice versa. Consequently, use examples from your previous in your website.
Adjust navigation titles
Having the same navigation titles and website menus as others will not give you the desired results. For creating that long-lasting impression on your clients, you need to adjust your website menus and navigation titles.
These minor changes will make your clients familiar with the services you are offering. Such clients will also relate to your brand better.
Remember your clients
The businesses building the websites should always have their clients in mind. Your website should always be centered around your clients and business. Make sure you communicate the value of your services on your website.
The best way of communicating your services to your target audience is by using case studies, success stories, and examples of how you have solved their problems. Consequently, instead of making your website according to you, make it as per your clients.
Intro video
Another way to differentiate your website is by coming up with an introductory video. Gone are the days when clients used to love mere content on the homepage as now, clients engage more with an introductory video on the homepage.
It will give a unique personality to your brand and make it instantly relatable to your potential clients.
Track success
Merely making the website won’t help you get new clients and create that impression on your clients. You also need to figure out if your website is performing well or not. It means you need to keep track of your success and failure.
By doing so, you’ll come to know your strong and weak points so that you can work on the same and give better customer service.
Be innovative
The only key to creating a long-lasting impression on your clients is to be innovative. It is obvious that if you do something different from others, you are bound to get noticed. Compared to all the other factors, it is only innovation that can make you successful in the market.
Consequently, focus more on innovation along with other things and witness a significant improvement in your business.
Wrapping Up
Keeping these small things in mind can help you segregate your business from your competitors. Not only this, but it will also get you great clients and will bring you the desired results in minimum time. Build an out-of-the-box website now.