With Millions of users looking for answers to their questions, the popularity of Google has surged. Due to the rising popularity of Google among all the other search engines, businesses or marketers are only concerned about generating traffic on Google. 

Whenever it’s about generating traffic on Google, the Search Engine Results Page (SERP) has a crucial role to play. Google is never the same and updates its search algorithms from time to time. There are also marketing strategies to take note of. 

Not many businesses care to go through these changes and suffer in the end. Hardly do they realize how significant SEO marketing is in today’s competitive world. Compared to other things, businesses should focus on improving their SEO marketing efforts. 

The best way to improve your SEO marketing is by doing a search engine results page analysis. Let us learn more about SERP analysis in the post mentioned below. 

About SERP Analysis 

A search engine results page is a valuable tactic that allows you to know your competitors by going through the top-ranked pages. Above all, you can get to know about your competitors like what they did to achieve a specific position on the results page.

Whether your content is relevant to the search intent or not can also be known by testing SERP features. Usually, the primary goal of most businesses is to get their website to rank on the top of the search engine results page. 

But rankings are not the only thing that matters on the search engine results page. There are numerous other elements in search engine result pages such as locations, images, snippets, related searches, and many more to go. 

How to Perform SERP Analysis? 

The major question hovering in the minds of marketers is How to perform SERP analysis. Consequently, here are some of the ways to perform an effective search engine results page analysis and get the desired results. 

Keyword research 

Conducting thorough keyword research is the major element in the search engine results page analysis. Assess the current content available online and which keywords are currently ranking for. 

Along with this, you need to keep an eye on the other keywords which are ranking in your industry. It will assist you in optimizing the content according to those keywords. 

Competitive analysis 

Keeping an eye on what your competitors are doing is also crucial. It’s always better to know who your real competitors are and what the difficulty level of your website rank’s to them. 

You need to ensure that the pages from the top domains are not clogging up the search engine results page marketing. Besides this, the best content piece on the entire page has plenty of information that needs to be improved. 

Also, look for an interesting angle from which you can make sound use of your post and get your rankings high. 

Figure out search intent 

Identifying the search intent is the next big step in performing the search engine results page analysis. Take single keywords and look for their intent. Figure out if they are relevant to the content your post is covering or not. 

This is not all. You also need to determine the intention behind the user’s searches while performing the SERP analysis. For instance, if you want to rank something, then you should look at whether the user is looking out for the guide or the informative content. 

Ranking opportunities 

Businesses need to find out the ranking opportunities for getting their website ranked. The ranking opportunities come in several forms and types which makes it difficult for marketers to decide which one to choose and which one to leave. 

Some of the potential ranking opportunities include keywords already in a ranking, different approaches to competitors’ content, and lastly, using different keywords than your competitors. 

Optimize your content 

Lastly, when you are done with the search engine results page analysis, the next you need to do is optimize the content. When optimizing content, you need to follow the best practices to stay one step ahead of the competition. 

But content optimization requires you to perform SEO audits and make it easy for Google to navigate. This will ensure you get the most return on investment. 

Perks of SERP analysis 

Performing keyword research is the basis of the search engine results page analysis. But while performing the keyword research, there are certain things you need to bear in mind such as search frequency, value, and technical complexity. 

While performing the SERP analysis, you’ll come to know about the different data points such as link metrics, content types, formats, page authority, SERP volatility, and the list goes on. All this is done to: 

 

  • Increase overall traffic, generate more leads, and increase sales 
  • Maintain top rankings 
  • Optimizes featured snippets 
  • Pick relevant keywords about your niche 
  • Figure out backlink opportunities and new keywords
  • Figure out the target word count for your content 
  • Always look for creative content ideas

Features of SERP

The SERP consists of multiple search features such as people also ask, knowledge panels, top stories, and videos. There is at least one feature in search engine result pages according to the research conducted. 

Besides this, here’s an insight into the SERP features most often available on Google. 

Reviews 

You may also find star ratings and review counts within organic search results in addition to the stars you see in the shopping ads. Businesses can optimize relevant pages on their website for reviews with the help of the review snippet. 

Images 

Images are the next best feature in the search engine result pages. Google tends to make use of the images feature when it thinks that a search query would be better answered visually compared to others. Make sure to optimize your Image search so that you appear in the images section of the search engine result pages. 

People also ask

The “People also ask” section is another top search feature. It displays the five top questions asked by the searchers. It means that when you click on one question, its answer will be displayed below the question along with the link. Not only this but a list of additional questions will also be displayed. 

Sitelinks 

The next comes to the site links which are present in nearly 66% of the search engine result pages in the USA. With the help of the site links, users can easily find specific content beyond the homepage. Make sure to optimize your website for site links. 

Featured snippets 

Featured snippets are the ones that appear at the top of the SERPs and offer content from one of the top organic search results. They are in the lower right corner under the snippet content. Some formats of snippets content include bulleted lists. 

Wrapping Up

Performing the SERP analysis is crucial to qualify your keyword strategy. One sure-shot winning strategy for businesses out there is to optimize the content frequently. Above all, one should never forget about the search’s intent while performing the SERP analysis. No doubt, it will seem complex initially but at last, it will be worth it.