Without any doubt, the biggest challenge businesses face these days is attracting traffic to their website and maintaining the flow of visitors. It is the responsibility of search engine optimization to see that your website gets the maximum traffic and visibility on the search engine’s first page.
Despite even trying your best, some factors lower your website’s traffic even if your strategies are perfect. The one significant reason for decreasing traffic despite getting more conversions and leads is that the bounce rate of your website might be too high.
The bounce rate means that the customers visit your site but leave immediately without bringing any conversions for you. The increasing bounce rate poses a constant risk to your website and might make a bad impact. One way to lower down your bounce rate is to do the content gap analysis.
Consequently, it’s high time to know the bounce rate of your website so that you can take the steps to bring it down. Let’s have an in-depth discussion over the same in the post mentioned below.
Bounce Rates
A bounce rate refers to the situation where a user visits your landing page and leaves your website without filling out the consultation form or taking any other action. Getting to know the number of users who enter and leave at the same time will aid in the bounce rate calculation.
A high bounce rate is a clear indication that users do not find your website to be useful enough that they should feel like staying over there. The ideal bounce rate lies between 25-40 percent. The bounce rate higher than 70 is considered to be high and states that you need to make changes in your strategies.
Having an average bounce rate on your website boosts conversion rates and generates more revenue. A lower bounce rate means loyal customers and more sales. It also means that you are giving the first impression to the visitors, encouraging them to explore more.
Tactics to Reduce Your Website’s Bounce Rate
Having a high bounce rate might lower your performance and lead you downwards. But no worries by taking care of a few things, you can reduce your website’s bounce rate. Follow the tactics mentioned below and see your bounce rate going down.
Site speed
One crucial factor that matters the most in improving your website’s bounce rate is none other than the site speed. The majority of businesses believe that content is the reason behind the high bounce rates but this is not true.
The site speed is the major reason behind the increasing bounce rates. If your website takes too much time to load, the visitors will leave. If this is so, then even the best-performing content will not save you.
The ideal time that your website should take is around two seconds. If it takes longer than this, then the users will leave your site.
User experience
When optimizing your website, your topmost priority should be on providing a great user experience. An overall great experience will reduce your bounce rate and will aid in increasing your customers.
By providing a great user experience, we mean creating responsive websites, providing clear messages on landing pages, minimizing the use of pop-up ads, and providing clear and simple navigation menus.
A/B testing
The next tactic that will work wonders in improving the bounce rate of your website is A/B testing. For this, you need to create two different versions of the same web page and set their location in such a manner that they seem different to visitors when they visit the website.
The A/B testing tends to be most effective when you are conducting tests on UX as this will decrease the bounce rates. The biggest benefit of A/B testing is that it helps you to know which page is performing better and getting the most traffic. Accordingly, you can make an informed decision on whether to keep the page or not.
Have clear CTAs
Once you are done with optimizing the website, also ensure to have a clear call to action. Businesses can tend to lose all the traffic by having a weak call to action. Consequently, it is highly advised to keep unique CTA’s that the visitors couldn’t resist the temptation to click on.
Make your CTAs a combination of text, color, and buttons. Not only this, but your CTAs should also be engaging, catchy, and interesting. Because the users are really quick to reach or leave the site. This means that the businesses have quite less time to acquire the attention of the customers.
Consequently optimizing the CTA placement and giving a clear message with it goes a long way in reducing the website’s bounce rate.
Optimize content
Great content goes a long way in keeping the visitors glued to your website. It is not only about the content but also the formatting. When we speak of content, we mean blog posts, articles, guest posts, descriptions, and other things.
The content will only appeal to the viewers if the content is written according to the marketing perspective. In addition to this, you should focus on building connections, link building, and on-page SEO.
The content should also focus on readability. The viewers often get bored by lengthy paragraphs and plain text paragraphs. This only makes them leave the site. Consequently, the businesses should include the following things in the content such as headings, subheadings, relevant images, bulleted keywords, bold keywords, and actionable elements.
Site navigation
If your visitors have to search for the things on the website, then it means your site navigation is poor. This will increase your website’s bounce rate. It means that you have to improve your site’s navigation if you want to decrease your site’s navigation.
By improving the site’s navigation, we mean to make it easier for the users so that they stay and come back to your site again and again. Plan according to the users while deciding the navigation of the website.
For instance, make the menu options clear and not hidden in the drop down menus. Make it a priority to provide a seamless experience to the customers. The better your site’s navigation is, the lower the bounce rate.
Usage of graphics and videos
Everyone is familiar with this that virtual things have a longer impact on visitors than other ones. Consequently, it is highly recommended to add relevant images, videos, and other related graphics to the web pages. Doing so will make it look engaging and attractive.
One thing that can work wonders over here is videos. The videos work well with the CTAs. Also, ensure that the images should be of high quality and strategically placed irrespective of the fact whether they are stock photos or original ones.
Wrapping Up
High bounce rates are a clear indication that you need to work on your website. No worries as by adhering to the above-mentioned ways, you can reduce your bounce rate quickly. Keep on optimizing the performance of your website for better results.