No doubt that many marketers out there claim to be experts, specialists, and whatnot but the question is- Are they? There might be few marketers who know the ins and outs of marketing and have years of experience in the same. 

But then, some marketers don’t even know a simple thing like the optimal length of title tags. It might seem shocking to you but it is a reality. There has been a buzz regarding the optimal length being between 60-70 characters but what it is in reality, no one knows. 

No one seems to have a fair idea of what Google considers to be an optimal title tag length. This is the major reason behind not getting the desired results. But worry not as we are there to assist you. Knowing these small things about SEO will also aid you in crafting a perfect SEO strategy. 

Here are some great tips for you to learn about the optimal length of title tags and master these like a pro. Let us begin. 

Title Tag

The title tag refers to the tag present in the head section of each webpage. It provides an idea about the subject matter of the page. These are on the search engine result pages and are used as clickable links to appear in the browser window.

The title tag is only available in two places and is not visible on other pages. As it is not visible on other web pages, it gets overlooked sometimes. As such, the title tag does not impact the organic rankings but still, it is important to emphasize these when dealing with technical SEO. 

Tips to Optimize Title Tags 

Optimizing title tags is crucial as far as technical SEO is concerned. No matter, it does not affect the organic ranking but it sets your first impression among users. Consequently, here are some tips to optimize the title tags like a pro and make a great impression on your users. 

Differentiate 

Title tags are the ones that users often compare with their competitors. Keeping this in mind, every business should strive to differentiate the title tags from their competitors and make room for strong results. 

Differentiating your title tags from your competitors is likely to generate more traffic to your website. Your primary goal while writing the title tags must be to get a click from the user. It means that your focus should be on the first 25 characters to grab the user’s attention. 

Most marketers prefer using the keywords in the title tags but keywords have nothing to do with this. The focus should be on creating such title tags which instantly grab the user’s attention. 

The title tags are regarded as best when they begin with the brand’s name. You can also try something conversational or one-of-a-kind. 

Call to action 

The next important tip to bear in mind while creating title tags is using a call to action. If you want to get clicks from users, then this is something you should put all your focus on. A call to action is a phrase to entice the users so that they take action. 

Some popular calls to action include “click here”, “find out more” and the list goes on. The major struggle marketers feel while creating title tags is that these are short which in turn limits the scope of being creative. 

Consequently, title tags should be short only and not lengthy. Keeping this in mind, marketers can create great calls to action. 

Opt for bold 

Is your title tag visible? The most crucial aspect of title tags is visibility. By this, we mean using bold title tags to grab the user’s attention. Using bold for title tags points towards its importance, and strength and sets you apart from your competitors. 

When marketers bold title tags, it means anticipating search engine queries. That’s why it is said that marketers should use frequently searched terms and optimize title tags. Doing so will increase your clickthrough rates and also your visibility. 

Focus primary keyword 

Instead of targeting more keywords in title tags, it is better to target one primary keyword in the title tag. Stuffing the title tag with plenty of keywords might affect your organic ranking. Not only this, using too many keywords can confuse the users and make them less likely to click the page. 

Consequently, choose one primary keyword for the title tag. This is what is going to get the user’s attention. 

Dynamic 

The next popular thing to bear in mind is to be dynamic while creating your title tags. Title tags can include the data feeds of inventory, sales data, and other things but all this is only possible with the right CMS. 

Not many businesses know this but it is a powerful tool as numbers are more attractive than words. It is difficult for smaller businesses to take advantage of this but larger businesses can make use of this. 

Focus on theatrics 

Theatrics also matter when working on the title tags. By mentioning the theatrics, we are speaking of Google’s algorithm. Google not only matches the user’s queries to the website content but also tries to figure out what the user is looking for. 

This is what businesses and marketers should bear in mind when creating title tags. It will be difficult to figure out the exact search queries so the best way forward is to look out for smooth title tags. 

Think creatively 

Maintaining the first position on the website is the sure-shot way to win customers. If your website is on the first page of Google, then it is for sure going to capture half of the search traffic. 

But maintaining the first position is not that easy. Luckily, you can make use of powerful tools backed by Google such as social hooks and many others. As far as getting the first position is concerned, you need to think creatively. 

Think about the ways of differentiating your Google listing according to your competitors. Marketers have to make use of their creativity for title tag optimization. 

Testing 

No marketer should miss out on testing title tags at the end. As markets keep on changing and Google keeps on coming up with its algorithms, marketers should not sit back and relax with whatever content they have created but change it from time to time. 

Optimizing title tags is a continuous process. Consequently, you need to track your organic traffic performance and adapt to the changes if you notice any downfall in the performance. 

Conclusion 

Using the above-mentioned tips, marketers and organizations can easily optimize title tags. Underestimating the importance of title tags can make your business and results suffer. Consequently, emphasize getting your title tags right and improve your user experience.