Digital marketing seems to be a critical affair for small businesses and local business owners. Most of these businesses are not able to retain growth as they run short of ideas and also lack consistency. The biggest problem is lack of funds.
Fortunately, local businesses can now uplift their business and all thanks to digital marketing. Effective digital marketing consists of pay-per-click advertising, search engine optimization, social media advertising, content marketing, and the list goes on.
The best part about digital marketing is that you can always come up with fresh and new ideas as the trends keep on changing from time to time. But not everyone is proficient enough to brainstorm ideas on their own.
Consequently, here are some cost-effective local marketing tips and strategies that work wonders for your small business.
Local Marketing Ideas And Strategies
Brainstorming effective ideas for small businesses might seem like a challenge because of the small budget. Fortunately, no more stressing over this as local businesses can benefit immensely from the advanced targeting capabilities of online ads.
The best part about this is that these are cost-effective. Consequently, here’s an insight into some ideas to get a good return on investment.
Optimize local search
The foremost thing for local business owners is to optimize local search. When you optimize for local search via Google my business (GMB), your business will appear on the top as people search for it.
Begin by creating a profile with your company name, contact details, industry, and other things. Once your GMB profile gets verified, you can also add images, upload blogs, create offers, post customer reviews, and see analytics.
You can also update at regular intervals. A local link-building strategy can also work wonders for your business.
Local reviews from local customers
Reviews are the first thing customers notice about your business. It means that local business owners should never forget about adding local reviews from their local customers. Having a positive review will bestow the customer’s trust in your brand.
These reviews play a crucial role in converting your customers and making them purchase your product. The key to getting positive reviews is to pay heed to negative reviews and figure out the areas where you can improve.
Optimize website as per SEO
The next thing local business owners should bear in mind is to optimize their website as per SEO. Keyword optimization is the best way to optimize your website for organic search. Due to the widespread competition on short-tail keywords, try to focus on long-tail keywords.
As people engage more with long tail keywords, so focus more on long tail keywords. Also, you can create location-based pages and have long-tail keywords in them. Consequently, this will enable the search engine result pages to show the results.
Create localized content
The next crucial thing to bear in mind is to create localized content. Content marketing plays a huge role in converting your target audience into your customers. The more valuable and relevant your content is, the more engaged your target audience will be.
Begin with analyzing the pain points of your customer and creating your content around that. While writing the content, write it for the humans, not for the search engines. You can consider creating “how to” blogs, ebooks, white papers, infographics, videos, and long-form blogs.
This way, your content will not only help potential customers but also aid in organic results. Consequently, emphasize creating SEO-rich content and establishing your brand.
Run Google Ads
Attracting local visitors through Google Ads is pretty easy. The best part is that local business owners can easily do this. If you want to increase your lead generation and brand awareness campaigns, using Google Ads and other paid channels is a must.
Google Ads allows you to target an audience based on keywords and location. While setting up a Google Ads account, you need to implement conversion tracking to optimize your campaigns and step towards business success.
By keeping in mind these minute things, you can get maximum return on investment in your business.
CRO-optimized landing pages
The next crucial thing to bear in mind is to insist on CRO-optimized landing pages for each campaign. Usually what businesses consider is that the home page is a landing page but in reality, it is not.
The home page is the summary of your entire website with different calls to action and other focuses. But the landing page has only one job which is conversion. For this, you need to design a landing page specifically by keeping lead generation in mind.
The tried and tested landing page format is an emotive copy with a pain point and solution, image, CTA above the fold, testimonials, benefits, and the footer.
Use videos
If we speak of visual mediums to incorporate into your website, then videos happen to be the best ones. Marketers think that 95% of conversions are aided by videos only. Consequently, channel your video content towards the pain point of the customer, and also keep it personal.
While creating the videos, also bear one thing in mind: video assets need not be ads every time. Instead of that, you can have testimonials and “how-to’s” on your website.
Review website design
Along with the words and content on your website, the look and feel of your website are also important. The right keywords may get you visitors but the right design and user experience are what will retain them.
Use reference images and videos from your location so that your website does not miss the mark. Consequently, make sure the website design should be easy to use and understand.
Wrapping Up
Following the above-mentioned strategies, local business owners can improve their return on investment and step ahead of their competitors. Implementing this in your business will bring you much-needed business growth.