Making a website once for your business and considering it enough for the business might not be a sound approach to follow. The business should keep on updating its website and other applications from time to time to get an advantage over one’s competitors.
Consequently, reworking the website from scratch is essential for the continuous growth of the business. But the major factor that worries businesses is the cost to redesign a website all over again. Before designing the website, conduct the website audit.
No doubt that cost is a major factor but it should not obstruct the business path to success. As such, there is no precise estimate for redesigning a website as it varies from business to business.
Here’s an insight into the cost of redesigning the website in the post mentioned below.
Redesigning a Website
When it comes to re-designing a website, the very first thing that comes to the mind of business owners is- How much does the website redesign cost?
As it varies greatly from business to business, nothing can be said precisely about the website redesign. The factors which affect the overall cost of the website redesign include the favored method of a website redesign, the complexity of the website, and if you want custom features in your website or not.
Usually, the cost of website redesign ranges between $100-$3000. In addition to this, if you choose to get the website redesign done by an agency or company, then the cost can go up. Instead of considering a liability, businesses should consider redesigning the website as an investment.
Cost of Redesigning Website
The website redesign does not remain the same every time and keeps on changing every year. The price of the website redesign plays a crucial role in the creation of the marketing strategy. The price of website redesign will go up if the demand is high.
Though many people believe that high demand is the only reason for the increased prices of a website redesign, this is far from the truth. The complexity of the website designs is also the leading reason for the high price of a website redesign.
In addition to this, the websites lacking the mobile version also need to be redesigned. The mobile-friendly websites have higher chances of retaining users than others. Besides this, there are factors such as speed, accessibility, user experience, and on-page search engine optimization which contribute to the rising costs of website redesign. Consequently, all these factors together result in the higher cost of website redesigning.
Things to Consider While Website Re-designing
While working on redesigning the website, your main goal should be not to miss out on things that you did previously. Whether you are working with some agency, or freelancers or redesigning your website yourself, there are some factors that you should not miss out on.
Let’s throw some light on the factors to consider while redesigning the website.
Have Clear Goals
Establishing clear goals before the outset is crucial and no business owner should ever miss out on this. Ask yourself this question- what do you want to accomplish with your website? What is your goal: leads or conversions?
It is the goal that should define your overall strategy for website redesigning. Once you are done with deciding your goals, it becomes easy for you to decide the metrics which in turn will track the overall performance of the website.
Website Audit
The easiest way to figure out whether the users are liking your website or not is by conducting a comprehensive website audit. Conduct the website audit of the current website and determine all the things which need to be changed.
Google Analytics can assist you in performing the website audit and also gathering full-fledged data on the customers. Your website audit should consist of pages receiving traffic, CTAs being clicked, failed CTAs, navigation structure, and many more to go.
Know Your Audience
No business can ever succeed without knowing its target audience. The same is the case with websites too. Before redesigning your website, you should have a thorough knowledge of your target audience.
Usually, the biggest mistake businesses make is having a broad target audience. Instead of having a broad target audience, businesses should strive for a narrow target audience. Having a narrow target audience will assist you in building a website catering to their specific needs and pain points.
While defining your target audience, you should be clear about a few things relating to them such as age, education level, income, pain points, solutions to their problems, kinds of content they relate with, and the online channels on which they are most active.
Competitor Analysis
Performing the competitor analysis is a must. Before redesigning your website, you should be pretty familiar with how your competitors are performing. It will not only give you an insight into their website but also refines your website redesign strategy.
While doing the competitor analysis, you need to figure out the strengths and weaknesses of your competitors. Look at the keywords, content strategy, and marketing efforts they are doing to improve your website and increase your conversions.
Also, figure out the areas where your competitors are lacking so that you can include them in your website and create a lasting impression on your visitors.
Choose CMS Platform
Choosing a content management system for your website redesign is crucial. Usually, most businesses choose WordPress as an ideal content management system for their website. It is because WordPress has robust functionality making it easy for you to update everything once it goes live.
But WordPress is not the sole content management system out there. There are plenty of content management systems to choose from. While choosing the platform for business, you must evaluate your goals and figure out if the CMS has a responsive design or not.
The responsive design leads to a better user experience and this also aids Google to rank your website for the relevant searches. Consequently, the CMS should be up-to-date and should run smoothly.
Design Elements
The website is something that businesses don’t change frequently and these continue to remain as the storefront of the business for many years. The website design should be such that it allows you to connect with the target audience and provides an exceptional user experience.
The crucial design elements to focus on include color scheme, visual elements, CTAs, and layout. Examine every design element carefully and consequently add these to your website.
Updated Content
It is an effective content marketing strategy that keeps your business thriving and brings you success. The way content addresses the needs of your audience improves your marketing and provides you an opportunity to explain why you are distinct from others.
Above all, informative content will help you to win the trust of your audience and establish you as a renowned brand in the industry. Once you are done crafting engaging content, the next thing you need to do is check if your content meets the quality standards or not.
By this, we mean performing the content audit and evaluating nearly every piece of content on your website. It will let you know the top-performing and worst-performing content on your website so that you can make the desired changes and improve the user experience.
Consequently, your content marketing strategy should be an effective one to catch the reader’s attention.
Optimize Website
Once your website redesign is done, you need to optimize your website according to the latest SEO practices. Some of the important elements of the SEO strategy include optimizing page titles, meta descriptions, alt text, effective linking, comprehensive backlinks, and faster loading times.
Optimizing the website on one’s own can be challenging at times due to the complex Google algorithms. Consequently, hire an SEO specialist to do the same and bring you the desired results.
Wrapping Up
Keeping all the above-stated factors in mind, it will be easy for you to redesign the website and improve your user experience. Decide the number of funds you can allocate to the website redesign and also from whom to get the work done. Hire the skilled resources of Skilled Pragati to redesign your website from scratch.