No matter how different your organization is from another, there is one thing that is integral to every organization out there and that is content management systems. A content management system enables you to control a site’s content, design and functionality be it a website, e-commerce store, or blog.
The best part about content management systems is that it enables you to control the content without touching the underlying code. Moreover, it is required to position your brand. The multiple content management systems have made it difficult for people to decide which one they should opt for and which one to let go of.
Every content management system has its unique set of features and functionality to serve diverse purposes. If you are wondering which CMS might be the best fit for you, then you need to figure out your goals and needs at outset.
In addition to this, there are some must-have features for the CMS in 2022 which are key to running a site. Let us know the same in the post mentioned below.
Significant Features in CMS
No doubt that organizations choose the CMS according to their needs and goals but some features should be present ideally in every content management system. The presence of must-have features makes it easy for you to control the content and run the site effectively.
Here’s an insight into all the must-have features in your CMS in 2022.
Mobile friendly themes
The widening number of mobile users makes it crucial for you to have mobile-friendly themes and templates in your CMS. It is because the search engine giants catch content in your mobile site and not the desktop one while ranking the pages.
Consequently, businesses must have mobile-responsive themes that work wonders on both platforms. Otherwise, there are chances that you can lose your rank on the search engine results page.
Intuitive dashboard
The admin dashboard is the core of the content management system. The dashboard should be such that it would enable you to handle tasks be it in producing content or distributing it. Some of the crucial tasks which you need to manage include scheduling content, tracking user activity, installing plugins, and reviewing the performance.
Fortunately, the CMS hub not only lets you create multimedia blog posts and landing pages. Besides this, you can manage, optimize and track your performance. The businesses analyze the website’s traffic reports by running the A/B testing, managing ads, and many more things.
SEO extensions and tools
The next must-have feature in the CMS is the basic SEO extensions and tools. Businesses must emphasize search engine optimization if they intend to use websites as lead-generation tools.
Merely having the content online is not enough as you need to optimize it also to encourage the search engines to rank your site. Above all, your CMS should be to customize the URL, custom meta title, and description and load fewer imp. Pages and graphics to boost the speed.
Thorough support
No matter how good your CMS is, you need a live 24-hour support team to access your CMS account and solve issues arising in real-time. If you continue to ignore the issues and let them be, then this can seriously lead to website downtime, loss in traffic, and minimized revenue.
Consequently choose such a CMS platform that is available on call 24×7 via email, chat, or phone to resolve the arising issues.
Advanced security
The next comes advanced security. While choosing the CMS, ensure that it protects your content, customers, and business. The website should always have a secure socket layer certificate to protect your business.
Businesses can get to know if their website has this certificate or not by looking at the URL. if the URL has HTTP or begins with it, then there must be an SSL certificate. It becomes even more essential to have this certificate when crucial information is exchanged between businesses.
Businesses can further enhance the security of their website by having a content delivery network. It enhances security by way of cloud-based servers in different locations.
Responsive themes
Another crucial thing to look for when choosing the CMS for one’s business is the themes. Each CMS platform tends to offer different and unique themes which in turn makes it significant for you to look at.
The e-commerce business owners ideally should look for themes having sidebar areas, customizable content, grid layout, and drop-down navigation support. Some CMS also allows you to download or build a theme using Shopify or any other marketplace you deem fit.
Social media integration tools
Another must-have feature in your content management systems is social media integration tools. Businesses can improve their social media following by choosing an ideal CMS. Some platforms include built-in integrations to display social media photos and posts.
Businesses can take maximum advantage of CMS by connecting their social media accounts directly or by way of plugins. Doing so will showcase your post on your website also. Besides this, you can also manually post the content on your social media and website.
Content editing and publishing tools
Your CMS should have powerful content editing and publishing tools. Businesses should emphasize more on the quality of the content than publishing the content. Consequently, this is why you need a powerful content editor to publish different sorts of content.
Be it blog posts, custom layouts to landing pages, everything can be done with the help of tools. You can also add images, videos, and CTS forms within the interface. Above all, ensure that CMS must be easy to schedule, update and manage the content you require.
Multilingual content
Multilingual content is also a must to have in your CMS. It opens your site to more users around the world but only if CMS supports multilingual content. Having this in your CMS can improve your global search engine optimization, conversions, and global reach.
A variety of multilingual plugins are supported by open content management systems. You can automatically translate the services using AI or by uploading digital content in multiple languages.
Analytics and Reporting
Besides the features mentioned above, analytics and reporting also form a crucial part of the CMS. It is the website analytics that assists you in understanding the impact of your content and posts.
When it comes to analytics and reporting, Google analytics tops the list. Make sure your CMS should be such that it can easily connect your site to your custom google analytics account. Apart from Google Analytics, you can also opt for the built-in analytics dashboard to display the content marketing metrics such as monthly website visits, channels your visitors are most active, and time spent by your visitors on your site.
This data can be used to refine your content strategy and make it more customer-centric. These timely reports will also inform you about the changes taking place so you can accordingly take the desired actions.
Scalability and flexibility
The most significant thing in the entire CMS should be its evolving nature as per the business. The best CMS is the one that is scalable and flexible. There are some CMS that are confined to limited features which in turn makes it difficult for them to address future issues.
Consequently, the CMS should be such which should market integrations, automate workflows, and enhance security and reliability.
Wrapping Up
No matter what your goals or needs are, these are some must-have features in your CMS for the future that should not be missed out by any business. Selecting the right one is a challenging task but no worries, take your time and figure out the best content management system for your business.