Writing high-quality and engaging copy for your target audience is not easy. It may sound easy initially but seems like a challenge when one tries hands-on it. No doubt that there are plenty of experienced content writers available these days to write content but still, you need to ensure whether they are writing engaging content or not.
Some businesses seem to get lenient thinking that they have hired great content writers and that the content writers solely will be responsible for writing the great content. But hardly do they realize that doing so can make their business suffer. The key is to know the right metrics to measure the success of content marketing.
After all, the content will represent their business. So, how can you ensure that your copy is written in accordance with your brand?
No matter how experienced a content writer is, they are also prone to making numerous mistakes in between. Consequently, we have come up with this post to help you avoid those mistakes.
Copywriting Mistakes To Avoid
Not getting the desired results or conversions is a major problem for businesses these days. The reason behind the same might be the mistakes businesses are making in the content. So, here are the common copywriting mistakes that are quite easy to make and can land you in trouble in the long run.
Let’s have an insight into all those mistakes so that you can save yourself from committing such blunders.
No idea of the target audience
The target audience is the foundation of great content. Without a target audience, there is no purpose for content. Unfortunately, most writers tend to forget this simple thing and write the content according to them, instead of the target audience.
The key is to know the buyer’s persona inside and out. The buyer’s persona means understanding your customer in-depth like their needs, pain points, frustrations, and objections. Knowing all this will help you to deliver the right content to your audience.
Inaccurate tone
Another common mistake committed by writers when writing content for a brand is not following the brand’s tone. Otherwise, you won’t be able to reach out to your target audience. Consequently, make sure to follow a brand’s voice throughout the content.
The content should reflect a brand’s values, philosophy, and attitude. By doing so, you tend to speak the same language as your audience which in turn makes them listen to you.
Boring start
It is the way you start your content that determines your business success. Most writers make a boring start and readers start losing interest then and there only. Boring generalizations convey no meaning or value.
The key to catching your audience’s attention is to come up with an interesting starting backed up by research, statistics, quotes, or testimonials from customers. Research some of the interesting and exciting introductions and implement those in your content to perform better than your competitors.
Poor headlines
The next common mistake made by businesses in copywriting is poor headlines and subheads. Keeping in mind the attention span of the audience, infusing your content with catchy headlines and subheads is a must.
It is the headlines and subheads which let them know if the content is worth reading or not. While writing headlines, make sure that these are short, clear, and highly relevant to your brand. Try to evoke FOMO and motivate the readers to read your content and take action.
Too much jargon and buzzwords
Using too much jargon and buzzwords in your content is another major mistake made by writers while writing content. Using jargon or other buzzwords in your content makes your writing complex which in turn will be difficult to understand for the readers.
These are big no’s when writing copy for establishing your brand value. You can check your copy with the help of readability testing tools. These tools will let you know if you are stuffing your content with too many complicated words or not and accordingly you can make the changes in your copy.
Weak formatting
Weak formatting is another copywriting mistake made by writers. The writers are so engrossed in writing their content that they completely forget about formatting. Merely following the basic rules of writing does not get you an audience.
The formatting blunders committed by the writers include right alignment, hard-to-see subheads, wrong font size, complex text structure, large text fields, and no paragraphs. Writers must emphasize how their content will look online once it gets published.
For this, you need to see the page’s layout to figure out the website’s typography so that accordingly you can format your text.
Ignoring SEO
Writing great copy and not doing its SEO is another mistake done by marketers. Without SEO, your customers will not be able to find your business online and this is a major setback for you. Consequently, if you want to strike the balance, you need to have SEO writing elements in your content as it is the only thing that will enable the search engines to understand your context.
But in the wake of making your copy SEO friendly, do not optimize it too much for relevant keywords as this will sound like spam to Google and will seem unnatural to read.
Lengthy sentences
Does your content often have long sentences? Having long sentences in your content might not turn out to be beneficial for you as it hurts your readability score and makes it difficult for people to understand what you are trying to convey.
Consequently, avoid including long sentences in your content. Instead of long sentences, prefer to keep your sentences short, clear, and concise.
Final Thoughts
In addition to the above-mentioned mistakes, there are plenty of other mistakes like too formal tone, stating features only and no benefits and the list goes on. Keep in mind these mistakes the next time you begin writing the copy for a brand as this will keep you ahead of your competitors.